Paid Media & Local Advertising Manager
Role Overview
This mid-to-senior level role involves managing paid media campaigns, including Google Ads, Facebook Ads, and Local Services Ads, to generate high-quality leads for real estate and local service advertising. The manager will optimize ad spend, run A/B tests, track metrics like CPA and conversion rates, and collaborate with SEO and content teams to align strategies with sales goals. The impact includes driving targeted marketing efforts and enhancing visibility in local search markets.
Perks & Benefits
The job offers a competitive salary and benefits package, flexible work hours, and remote options, allowing for PST hours while based in LATAM. Professional development opportunities are provided, and the remote setup implies a collaborative, results-driven culture focused on digital marketing synergy and growth.
Full Job Description
Position: Paid Media & Local Advertising Manager
Location: LATAM (Remote), PST hours.
Description:
Our client is seeking a talented Paid Media & Local Advertising Manager with expertise in real estate and local service advertising to develop and execute targeted marketing campaigns
This role focuses on managing their digital ad spend efficiently, generating high-quality leads, and optimizing visibility in local search markets (Google Maps, LSA, and beyond).
Key Responsibilities:
• Set up, manage, and optimize Google Ads, Facebook Ads, and LSA (Local Services Ads)
• Run A/B tests on copy, creatives, and audience targeting for lead gen
• Build and manage retargeting campaigns across platforms
• Track conversion rates, CPA, and lead quality metrics
• Coordinate landing page design and UTM tracking integration
• Align ad strategies with regional sales goals and service areas
• Analyze performance weekly and provide actionable insights
• Collaborate with SEO and content teams to support organic-digital synergy
Qualifications:
• Minimum 3 years of hands-on experience in managing paid ad campaigns
• Advanced proficiency in Google Ads, Facebook Business Manager, and LSA dashboard
• Deep understanding of digital funnel optimization and audience segmentation
• Experience with lead tracking tools like Google Tag Manager, CallRail, or similar
• Strong analytical skills with the ability to report on ROAS and CPL trends
Preferred
• Construction, Home Services or Home Renovation industry highly preferred.
Why Join?
Competitive salary and benefits package
Flexible work hours and remote options
Professional development opportunities
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