Vice President of Marketing
Role Overview
This is a senior-level executive role as Vice President of Marketing, leading a cross-functional marketing team to build a consumer health brand in the healthtech space. Day-to-day responsibilities include defining brand positioning, developing go-to-market strategies across DTC and B2B channels, managing full-funnel growth, and ensuring compliance with clinical and regulatory standards. The hire will have full accountability for pipeline, revenue, and brand equity, shaping company-wide strategy as a member of the executive team.
Perks & Benefits
The job is fully remote, offering flexibility in location, though time zone expectations may align with team collaboration needs. It provides significant career growth as an executive leadership role with ownership over budgets, team building, and company strategy. The culture is mission-driven, focused on improving lives through health innovation, with an emphasis on high integrity and data-driven experimentation.
Full Job Description
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client, A venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.
Job Description
We’re building a category-defining consumer health brand powered by clinical science and premium hardware. As VP of Marketing, you’ll lead the charge — owning brand, growth, and GTM strategy across DTC and B2B channels. This is a highly strategic, hands-on leadership role with full accountability for pipeline, revenue, and brand equity.
Responsibilities
Own the brand: Define positioning, architecture, and messaging that blend medical credibility with lifestyle appeal — launching a new category in precision light therapy.
Build the team: Hire and lead a cross-functional marketing org spanning brand, growth, content, lifecycle, product marketing, and ops.
Drive GTM: Develop multi-channel go-to-market strategies across new products and markets — pricing, channel mix, launch planning, and sales enablement.
Scale DTC growth: Manage the full funnel — from paid acquisition and CRO to retention and subscription revenue optimization.
Translate the science: Turn complex biology and clinical data into clear, compliant messaging for consumers, clinicians, and partners.
Support B2B growth: Lead marketing efforts for clinics, wellness centers, and partners — from demand gen to co-marketing and sales tools.
Measure what matters: Set KPIs, build dashboards, and tie brand + demand to real business outcomes.
Partner across functions: Work closely with clinical, legal, and regulatory to ensure all claims and communications meet standards.
Operate like an owner: Manage budgets, select external partners, and help shape company-wide strategy as a member of the executive team.
What You Bring
10–15+ years in marketing leadership roles, ideally across healthtech, medtech, or high-engagement wellness.
Experience launching regulated medical devices or premium health hardware in consumer channels.
Proven track record growing DTC businesses — including performance marketing, retention, subscriptions, and LTV optimization.
Strong grasp of health claims, compliance, and working with clinical + regulatory teams.
Sharp storytelling instincts and ability to turn complex science into clear narratives for diverse audiences.
A data-driven, experiment-minded approach to growth.
High standards, high integrity, and a mission-driven mindset focused on improving lives.
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