Director of Paid Media
Role Overview
This senior-level role involves managing a 7-figure monthly ad spend, overseeing paid media strategy across Meta Ads, Google Ads, and emerging channels, and leading creative performance analysis. Day-to-day responsibilities include budget forecasting, campaign optimization, funnel analysis, and process development to drive customer acquisition and growth for a sports nutrition company. The hire will have a high impact by scaling new funnels and improving key metrics like CAC and LTV, working with a team that includes Creative Strategists and cross-functional collaborators.
Perks & Benefits
The job is fully remote, offering flexibility in location and likely a flexible schedule, though time zone expectations may align with team collaboration. It provides opportunities for career growth through leadership in paid media strategy and process development, with a focus on high-impact results in a dynamic, data-driven environment typical of DTC brands. Benefits may include standard remote work perks, though specifics are not detailed in the posting.
Full Job Description
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client, a sports nutrition company.
Job Description
We’re looking for a remote Director of Paid Media to own the end-to-end paid media strategy that fuels our growth. This is a high-impact role leading a 7-figure monthly ad spend with precision, where you’ll be responsible for scaling new customer acquisition, unlocking new funnels, and driving world-class creative performance. If you thrive at the intersection of strategy, analytics, and creativity, this is your chance to make a massive impact.
Responsibilities
Budget Forecast and Management
Forecast budget allocation per channel and funnel based on efficiency targets and scale goals.
Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation.
Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives.
Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities.
Paid Media Channel Ownership & Optimization
Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics.
Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts.
Creative Performance Leadership
Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles.
Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC.
Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology.
Funnel Performance Analysis
Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets.
Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements).
Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV.
Process & System Development
Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals.
Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup.
Implement continuous process improvement to ensure speed, scalability, and quality in execution.
What You Bring
7+ years of experience in Paid Media, with proven success in scaling DTC brands.
Deep expertise in Meta Ads and Google Ads; familiarity with TikTok and emerging platforms is a plus.
Strong analytical skills with experience managing budgets at $1M+/month.
Proven track record of unlocking and scaling new acquisition funnels.
Experience leading creative strategy, testing frameworks, and performance optimization.
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