Web Designer/Marketing Visual Designer (Mobile-First, Consumer App)

We are partnering with a high-scale consumer mobile app company behind a globally recognized product with 1M+ monthly active users.

They are hiring a Web Designer / Marketing Visual Designer to own and elevate all visual assets outside the core product experience, while working closely with the Product UI Designer on in-app surfaces tied to monetization and growth.

This is a creative, execution-heavy role, focused on applying an existing visual language across marketing, web, app stores, and in-app promotional surfaces. This is not a brand redesign role and not a product UX role. The goal is consistency, appeal, speed, and quality across every user-facing touchpoint.

You will collaborate cross-functionally with Product, Growth, Content, and Creative leadership.

What You’ll Be Responsible For:

Marketing and Web Visuals

• Design website pages and landing pages aligned with the company’s existing visual language
  

• Create marketing assets for campaigns, announcements, and promotions
  

• Design visuals for paid and organic channels, including static ads and social thumbnails
  

App Store and Growth Assets

• Create App Store and Play Store screenshots optimized for conversion
  

• Design in-app banners, modals, and promotional screens
  

• Support A/B testing initiatives by producing visual variants
  

In-App Commercial Surfaces

• Design paywalls, subscription screens, and monetization-related UI (in collaboration with the Product UI Designer)
  

• Support feature launches with supporting visuals that live inside the app but are not part of the core product workflow
  

Content and Platform Visuals

• Design thumbnails, banners, and visual elements for a Netflix-style in-app content platform showcasing user-created content
  

• Refine and elevate existing visuals currently produced by non-designers
  

Collaboration and Execution

• Apply and extend the existing design system and visual language across platforms
  

• Work closely with Product UI, Growth, Content, and Creative teams
  

• Deliver high-quality assets quickly without sacrificing consistency or polish
  

What We’re Looking For:

Core Requirements

• Strong experience as a Web Designer, Marketing Designer, or Visual Designer
  

• Proven experience designing mobile-first visuals, not just desktop or print
  

• Solid understanding of how design impacts conversion, engagement, and appeal
  

• Strong proficiency with Figma
  

• Experience designing for consumer brands, apps, or products
  

Very Important Context

• This is not a “jack-of-all-trades” role, but it is cross-functional
  

• You are not reinventing the brand or visual language
  

• You are applying, refining, and elevating what already exists across many surfaces
  

Style and Taste Fit

• Strong sense of modern consumer app aesthetics
  

• Comfortable designing for playful, accessible, non-professional users
  

• Visual references closer to Canva + Duolingo, not traditional SaaS or enterprise software
  

Nice to Have

• Experience working with mobile apps or app store assets
  

• Experience supporting growth or monetization teams
  

• Familiarity with AI-assisted design tools or interest in experimenting with them
  

Soft Skills That Matter

• High ownership and autonomy
  

• Strong execution and follow-through
  

• Ability to translate creative direction into finished assets independently
  

• Comfortable collaborating with multiple stakeholders without heavy management
  

Practical Details

• Fully remote role
  

• Long-term engagement
  

• Reports into Creative leadership
  

• Works closely with Product UI, Growth, and Content teams
  

Disclaimer

This job description outlines core responsibilities but is not fully exhaustive. Responsibilities may evolve as the company grows.

Job description created by latamcent.com, a nearshore staffing agency (https://latamcent.com).