UGC & Creator Community Specialist
Role Overview
This mid-level role focuses on building and managing the UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's IPs. You will develop creator relationships, run campaigns, and analyze trends, working closely with global and local teams to amplify player content. The impact is on fostering a vibrant, brand-aligned community that drives player passion and engagement.
Perks & Benefits
This is a fully remote position, likely offering flexible working hours and the ability to collaborate with international teams. As part of a creative and artistic game studio, you'll contribute to a culture that values emotional connection and artistic design. Opportunities for career growth in community and creator management are probable, with a focus on long-term relationship building.
Full Job Description
Role Overview
Responsible for building and operating the local UGC (User-Generated Content) ecosystem and creator community for thatgamecompany's (TGC) IPs. Drive player passion and foster a healthy, vibrant, and brand-aligned creator community by building long-term creator relationships, developing incentive frameworks, and executing co-creation initiatives.
Key Responsibilities
Ecosystem Strategy & Execution: Contribute to the formulation and execution of local UGC and creator community strategies, continuously optimizing creator growth and incentive frameworks.
Creator Relationship Management: Build and maintain long-term, trusted partnerships with key creators, community leaders, and fan networks to elevate brand engagement.
UGC Campaigns & Initiatives: Plan and execute UGC marketing initiatives, contests, and co-creation projects in line with game milestones and major brand beats.
Insights & Content Amplification: Monitor creator ecosystem trends and community sentiment, driving the cross-channel amplification of high-quality player-generated content.
Cross-Functional Alignment: Partner closely with Global Community, local marketing, and social teams to ensure creator initiatives align with broader brand objectives.
Requirements
Experience: 3–5 years of experience in creator operations, UGC ecosystem, or community management within gaming, ACG, or digital content industries.
Industry Insight & Taste: Strong knowledge of creator dynamics and fan-creation culture; exceptional aesthetic judgment to evaluate content quality and potential.
Empathy & Communication: Outstanding interpersonal skills and empathy, with a proven ability to cultivate lasting trust with diverse creators.
Language: Fluent in both Mandarin and English to collaborate seamlessly across international teams.
Brand Alignment: Passionate about gaming and deeply aligned with TGC’s philosophy of emotional connection and artistic design.
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