Social Media Specialist
Role Overview
This mid-level remote role is responsible for managing TGC's Chinese social media presence across Bilibili, Xiaohongshu, and Weibo. The specialist will create daily content, engage with creators and fans, and execute campaign rollouts, all while tracking performance metrics. Working within a collaborative international team, the hire will directly enhance community loyalty and support game/IP events.
Perks & Benefits
This is a fully remote position, allowing work from anywhere, though some overlap with Chinese time zones may be needed for community engagement. The role offers the opportunity to work with a passionate team on beloved IPs like Sky, with a focus on authentic storytelling and community building. Career growth is supported through exposure to international collaboration and ownership of key social channels.
Full Job Description
Role Overview
Responsible for daily content creation and community operation across core Chinese social platforms (e.g., Bilibili, Xiaohongshu, Weibo) for thatgamecompany's (TGC) IPs. Drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.
Key Responsibilities
Core Channel Operation & Content Creation: Own the daily content calendar and operations for core channels (Bilibili, Xiaohongshu, Weibo). Independently script, edit, and publish copy, graphic posts, and short video content while adhering to IP brand tone.
Creator & Fan Art Engagement: Build and maintain ongoing relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs. Implement engagement initiatives to drive organic UGC growth.
Campaign Execution: Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
Data Tracking & Community Feedback: Monitor core performance metrics (impressions, engagement rates, follower growth) and consolidate player sentiment and content feedback for regular reporting.
Requirements
Experience: 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors with a strong track record of content execution.
Execution & Aesthetics: High aesthetic sensitivity and strong content execution skills. Proficient in basic video editing and graphic design tools (CapCut, Photoshop, etc.).
Platform Expertise: Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo, with insights into fan community culture.
Language & Communication: Professional working proficiency in both English and Mandarin to collaborate seamlessly with international teams.
Passion for the IP: Strong alignment with TGC’s design philosophy and community values (experience playing Sky or similar games is highly preferred).
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