Technical CRM Operations Specialist
Role Overview
This mid-to-senior technical CRM role serves as the bridge between CRM execution and Product/VIP/Data teams, managing the CRM ecosystem and data integrations for campaigns. Day-to-day responsibilities include building SQL scripts for audience segmentation, configuring multi-channel journeys, monitoring event data and APIs, and translating business requirements into automated journeys. The hire will have direct impact on player retention and revenue through technical CRM optimization in a fast-paced, data-driven operational team.
Perks & Benefits
This is a fully remote position with a globally distributed team, offering real autonomy to shape CRM automation strategy using cutting-edge tools. The company emphasizes a high-growth environment where technical expertise directly drives business results, with opportunities for cross-functional collaboration and continuous improvement. While time zone expectations aren't explicitly stated, working with a global team suggests flexibility with some core hours overlap for collaboration.
Full Job Description
Technical CRM Operations Specialist
About Patrianna
Patrianna is a fast-growing product development company headquartered in Gibraltar, with a globally distributed team delivering cutting-edge solutions in the social gaming space. We're on a mission to create seamless, engaging, and scalable gaming experiences for millions of players around the world.
As we grow, we're building out a world-class operational engine—and we're looking for talented professionals across CRM, fraud & risk, payments, marketing, and player support who thrive in a fast-paced, high-growth environment.
We believe in smart execution, continuous improvement, and cross-functional collaboration. Our operational teams are hands-on, data-driven, and empowered to move quickly—making real impact from day one. If you're ambitious, solution-oriented, and passionate about optimizing processes and performance, you'll feel right at home here.
The Role
You'll be the technical bridge between our CRM execution team and Product, VIP, and Data teams, owning our CRM ecosystem and driving the data integrations that power our campaigns.
What you will be doing
• Act as the primary contact between CRM and Data/Product teams to ensure Email/Push/SMS requirements are delivered
• Manage end-to-end data flows between internal databases and our CRM platform (Bloomreach)
• Build, optimise, and maintain SQL scripts to automate audience segmentation and dynamic content delivery
• Design and configure multi-channel journeys, ensuring data triggers fire accurately and in real-time
• Proactively monitor event data and API calls to detect, troubleshoot, and resolve data discrepancies
• Translate complex business requirements into automated journeys that impact player retention and revenue
What we are looking for
• Strong experience in CRM operations with deep focus on the technical and data side
• Solid SQL skills for querying datasets and building custom segments
• Understanding of JSON and APIs for data integration work
• Direct experience with Bloomreach highly preferred, or similar high-tier CRM platforms
• Analytical problem-solving mindset to troubleshoot segmentation and journey issues
• Ability to work cross-functionally as a technical consultant for CRM optimization
Why you will love it
You'll have real autonomy to shape our CRM automation strategy, working with cutting-edge tools in a high-growth environment where your technical expertise directly drives player engagement and business results. Plus, you'll be part of building something from the ground up—refining processes, scaling operations, and collaborating with brilliant minds across Data and Product teams who share your passion for innovation and continuous improvement.
Equal Opportunities
We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking.
Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.
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