Product Marketing Manager
Role Overview
This is a senior-level Product Marketing Manager role focused on driving customer adoption, engagement, and advocacy for an AI startup. The hire will lead product launches, develop onboarding programs, and build community initiatives, working cross-functionally with Product, Success, and Sales teams to ensure customers see value quickly and stay deeply engaged. They will have a significant impact on shaping the company's product-led growth motion and defining a new category in AI visibility.
Perks & Benefits
The job is remote, likely with flexibility for time zones given the company's NYC base, though the description mentions an on-site role in Union Square, so remote work may be limited or require occasional in-person collaboration. Benefits include working at a well-funded Series B startup with backing from top venture capital firms like Sequoia Capital, offering opportunities for career growth in a fast-paced, iterative environment focused on impact. The culture emphasizes speed, iteration, and cross-functional teamwork, with a passion for AI and customer success.
Full Job Description
Profound is on a mission to help companies understand and control their AI presence. We’ve created a new category, and we need a storyteller to help define it for the world. As part of our Product Marketing team, you’ll focus on how customers experience Profound after they buy-driving adoption, engagement, advocacy, and community. You’ll work cross-functionally across Product, Success, and Sales, crafting narratives and programs that ensure customers see value quickly and stay deeply engaged.
What You’ll Do
Lead product launches and adoption campaigns that turn new capabilities into everyday customer habits.
Develop and refine onboarding programs that set customers up for success from day one.
Create activation and engagement playbooks with Success and Growth teams to deepen product usage.
Build customer stories and advocacy programs that highlight impact and amplify champions.
Partner with Product to incorporate feedback loops from active customers into roadmaps and launches.
Drive community initiatives that connect customers with each other and with the Profound team.
Help shape the foundations of our PLG (product-led growth) motion by identifying activation levers inside the product.
Who You Are
A sharp, structured thinker and exceptional communicator.
Obsessed with understanding customers and helping them unlock value.
Curious and empathetic, with an editorial instinct for what stories resonate.
Experienced working cross-functionally with Success, Product, and Sales.
Passionate about AI and how it’s changing the way people search and discover.
Comfortable moving fast, iterating quickly, and making decisions with imperfect information.
Bonus: Background in customer marketing, advocacy, or community building.
This is an on-site role in our Union Square NY office, designed for builders who thrive on speed, iteration, and impact.
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