Head of Demand Generation

Job Overview: Flxpoint is seeking a strategic and hands-on Head of Demand Gen to lead our demand generation engine driving marketing-qualified leads that convert into revenue. This role owns the entire marketing funnel from awareness to acquisition, with a focus on data-driven execution across SEO, paid media, and partner channels.

You’ll manage content strategy, advertising spend, funnel optimization, and marketing analytics — ensuring our growth initiatives deliver measurable ROI.

Key Responsibilities:

1. Content Strategy for SEO & GEO (AI Engines)

• Develop and execute a keyword-driven content strategy focused on our ICP search keywords and AI engine behavior.

• Oversee production of blogs, landing pages, and case studies optimized for organic traffic and lead conversion.

• Continuously improve domain authority, search visibility, and on-page SEO performance through A/B testing, schema optimization, and internal linking.

• Monitor and report on keyword rankings and traffic-to-MQL conversion rates.
  

2. Paid Media (Google Ads & Paid Social)

• Own all paid search (Google Ads, Display, YouTube) campaigns — including keyword targeting, bid strategies, and conversion optimization.

• Manage paid social campaigns (Meta, LinkedIn, YouTube, etc.) to maximize awareness, engagement, and conversions across the funnel.

• Optimize campaign structure, targeting, creative, and landing pages for ROAS and CAC efficiency.

• Maintain monthly ad spend budgets, pacing, and performance reports.
  

3. Partner Marketing

• Develop and manage co-marketing programs with strategic partners, agencies, and vendors.

• Coordinate joint webinars, case studies, and referral programs to drive partner-sourced leads.

• Maintain visibility into partner engagement and attribution within HubSpot and CRM systems.
  

4. Funnel Management & HubSpot Operations

• Own HubSpot marketing automation and reporting across all lifecycle stages.

• Design and optimize nurture sequences, lead scoring, and pipeline workflows.

• Collaborate with Sales to align on lead quality, follow-up cadence, and attribution tracking.

• Report on funnel performance KPIs including MQL-to-SQL conversion rates, cost per lead, and ROI.
  

Key Goals & Metrics

• Increase MQL volume by 10% QoQ while maintaining lead quality thresholds.

• Achieve target CAC / payback ratio for paid channels.

• Drive SEO traffic growth (sessions, rankings, and backlinks) in target verticals.

• Increase partner-sourced opportunities and co-marketing engagements.
  

Qualifications

• 4+ years of experience in B2B SaaS marketing, ideally in integration, ecommerce, or supply chain technology.

• Proven track record managing SEO, Google Ads, and Paid Social budgets.

• Deep expertise in HubSpot, Google Ads, GA4, LinkedIn Ads, and Meta Ads Manager.

• Strong analytical and operational mindset — comfortable owning dashboards, attribution models, and reporting.

• Excellent communication and leadership skills.
  

Compensation & Structure

• Full-time, Director-level position

• Competitive salary + performance-based bonuses tied to MQL and pipeline metrics

• Reports directly to the CEO