Growth Marketing Automation Manager (AI-Enabled )

LeanData helps the world’s fastest-growing companies automate, simplify, and accelerate revenue.

We are seeking a hands-on Growth Marketing Automation Manager (AI-Enabled) to own and optimize our email nurture and retargeting database programs. Reporting to the VP of Demand Generation, this individual will be directly responsible for new business pipeline creation and stage acceleration through automated marketing programs. You will also be responsible for governance throughout our database and support a limited set of communications and select lifecycle moments.

This is a role for someone who:

• loves being in the tools (especially HubSpot),

• thinks in systems and feedback loops,

• drives performance through experimentation,

• uses AI-enabled methods to move faster and continuously improve results.

You will be directly responsible for the channel from strategy through execution, reporting, and iteration, using Asana to run work with clarity and high ownership.

This is a hybrid role based in our Santa Clara, CA office.

What you'll do

Own nurture and retargeting strategy

• Serve as the directly responsible individual for LeanData's nurture engine, owning strategy, build, execution, and performance for email nurture (always-on and campaign-based), database re-engagement programs, and retargeting audiences with suppression logic.

• Partner with Demand Gen and Paid Media to ensure messaging orchestration and database lists across channels, stages, and personas.

Drive new business pipeline through growth nurture

• Build and optimize nurture programs that drive inquiry → MQL → SQL progression and support pipeline creation as well as customer marketing nurture initiatives.

• Develop segmentation frameworks based on areas such as persona, role, industry, account tier, engagement signals and intent, stage, and product interest.

• Own nurture program performance analysis and optimization, including conversion diagnostics and stage acceleration improvements.

• Align nurture with sales motion (SDR/AE workflows), ensuring the right touches at the right time.

Support select marketing communications

• Support marketing communications that may include key announcements, webinar/event invitations, and targeted milestone or "what's next" messaging.

Manage HubSpot with strong database governance

• Build and manage HubSpot programs end-to-end including workflows and automation logic, segmentation and list management, triggered journeys, personalization and dynamic content, suppression and frequency controls, and dashboards for attribution reporting and program measurement.

• Establish and maintain database governance framework to ensure data quality, proper segmentation, lifecycle stage accuracy, and clean lead routing across all programs.

• Ensure database and lifecycle structure enables scalable, measurable programs.

• Maintain best practices in deliverability, list hygiene, and consent/compliance.

• Partner with RevOps to ensure HubSpot and Salesforce alignment for routing, lifecycle stages, field mapping, and campaign attribution.

Use AI-enabled execution for continuous optimization

• Operationalize AI-enabled workflows to increase speed, testing velocity, and program quality including scalable copy/creative iteration, rapid segmentation hypothesis development, automated insights summaries and performance analysis workflows, and building reusable prompt libraries and campaign playbooks.

• Establish closed-loop optimization system: performance → insight → hypothesis → experiment → learning → iteration.

• Contribute to a team-wide culture of curiosity and continuous improvement.

What we're looking for

• 2-5 years experience in B2B marketing automation, nurture/lifecycle programs, or demand generation (SaaS preferred).

• Strong hands-on expertise in HubSpot including workflows, lists, segmentation, automation, and reporting.

• Proven experience with HubSpot and Salesforce alignment including routing, lifecycle stages, and field mapping.

• Track record owning and optimizing nurture programs tied to growth and pipeline outcomes.

• Experience establishing database governance practices and maintaining data quality across marketing programs.

• High performance and experimentation mindset: you test, learn, document, and improve.

• Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion.

• Self-starter with high ownership and curiosity; able to thrive in a fast-moving environment.

Nice to have

• Experience in the Sales/Marketing technology space.

• Exposure to enrichment/intent signals (Demandbase, 6Sense, G2, Bombora, Clearbit, ZoomInfo).

• Practical experience implementing AI-enabled workflows in marketing operations or nurture strategy.

• Salesforce Certification

  Success looks like…

• Nurture programs consistently improve key funnel conversions and pipeline creation.

• Database governance ensures accurate lifecycle stages, and reliable lead routing.

• Retargeting audiences are aligned to stage, intent, and messaging strategy.

• Higher testing velocity and smarter iteration through AI-enabled workflows.

• Strong documentation/playbooks that scale what works.

Why work at LeanData:

• LeanData covers employee insurance premiums up to 90%

• Stock options in LeanData for all full-time employees

• Flexible PTO

• 401K plan