Demand Generation Manager
Role Overview
This is a mid-level to senior Demand Generation Manager role where you will be responsible for creating pipeline through webinars, content, and paid experiments, working directly with the CEO and sales team. Day-to-day tasks include planning and executing 2-4 webinars monthly, managing LinkedIn content, running paid campaigns, and aligning with sales to translate insights into demand generation activities. The role offers clear ownership and hands-on impact on pipeline and revenue growth in a collaborative, execution-focused environment.
Perks & Benefits
The role is fully remote, likely with flexible hours, though fluency in English suggests possible alignment with international time zones. It provides direct access to the CEO, clear accountability, and an opportunity to grow into a senior growth role as the company scales. The culture emphasizes real impact over brand theater, with a focus on data-driven results and hands-on execution in a small, collaborative team setting.
Full Job Description
We are hiring a Demand Generation Manager to own pipeline creation through webinars, founder-led content, and paid demand experiments.
You will work directly with the CEO and sales team to turn real sales conversations and objections into demand, not just content.
This is a hands-on role. You will plan, execute, test, measure, and improve.
Webinars and Virtual Events (Core Responsibility)
Plan and execute 2–4 webinars per month (You'll need to be on Camera!)
Collaborate with the CEO on topics aligned with real buyer pain
Coordinate speakers, guests, and internal team members
Build and manage landing pages and registrations
Own promotion, attendance, follow-up, and post-event reporting
Repurpose webinars into sales and content assets
Demand Distribution and Social
Own the LatamCent LinkedIn company page
Support founder-led LinkedIn content through drafts and repurposing
Build a consistent content cadence tied to sales objections and hiring pain points
Focus on clarity and consistency over viral content
Paid Demand Experiments
Run retargeting campaigns for website visitors and webinar registrants
Test Google Search campaigns with clear hypotheses
Manage small budgets responsibly
Track and report spend, leads, and cost per lead
Shut down experiments that do not work and explain why
Sales Alignment
Join sales calls regularly to understand objections and buyer language
Translate sales insights into webinars, ads, and content
Work closely with SDRs and AEs to support pipeline creation
What We Are Looking For
3–6 years of B2B demand generation experience
Proven experience running webinars end-to-end
Comfortable representing the company on camera during live webinars and virtual events, including hosting or moderating sessions.
Experience marketing to founders, executives, or senior operators
Strong execution and project management skills
Comfortable working directly with a CEO
Data-driven and honest about results
Fluent English, written and spoken (C2 strongly preferred)
Tools You Should Be Comfortable With
HubSpot or similar CRM
Landing page tools (WordPress, Webflow, or similar)
LinkedIn organic and paid basics
Google Ads (search and retargeting)
Basic analytics and reporting
What Success Looks Like in the First 90 Days
Consistent webinar cadence
Clear ownership of demand generation activities
Growing number of qualified leads
Sales actively using marketing assets
Clear learnings from paid and organic experiments
Why This Role Is Different
Direct access to the CEO
Clear ownership and accountability
No fluff, no brand theater
Real impact on pipeline and revenue
Opportunity to grow into a senior growth role as the company scales
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