VP of Sales Operations - Healthtech
Role Overview
This senior-level role involves building and leading the sales operations function for a healthtech company, managing systems like HubSpot, Shopify, and Salesforce across direct-to-consumer and B2B channels. Day-to-day responsibilities include overseeing order flow, demand forecasting, inventory planning, and fulfillment operations to create a scalable commercial engine. The hire will have a hands-on leadership impact by optimizing processes and driving performance visibility through KPIs and automation.
Perks & Benefits
This is a fully remote position, likely offering flexibility in work hours with an emphasis on collaboration in a fast-moving, high-growth environment. Career growth opportunities are implied through the role's strategic and tactical scope in building systems from the ground up. Benefits may include typical tech job perks such as health insurance and professional development support, given the venture-backed nature of the company.
Full Job Description
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.
We’re filling this role for a client, A venture-backed healthtech company using a targeted, clinically validated spectrum of UVB light to safely boost natural vitamin D production — addressing deficiency without the risks of sun exposure.
Job Description
We are seeking a VP or Senior Director of Sales Operations to build and lead the operational backbone of our commercial organization. This role will own the systems, processes, and execution that power both our direct-to-consumer and B2B sales channels as we move toward and beyond launch.
This is a hands-on leadership role responsible for connecting demand generation, order management, fulfillment, and revenue operations into a cohesive, scalable engine.
The Role
Own and build the end-to-end sales operations function across DTC and B2B channels
Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce
Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle
Partner closely with contract manufacturers to align demand planning, production, and fulfillment
Lead demand forecasting and inventory planning in coordination with manufacturing and finance
Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience
Support B2B sales efforts through quoting, invoicing, and deal desk operations
Build scalable processes for order management, revenue tracking, and reporting
Establish KPIs and dashboards to drive visibility into performance across channels
Identify and implement automation and tooling to improve efficiency and accuracy
Who You Are
8–15+ years of experience in sales operations, revenue operations, or related roles
Experience managing DTC ecommerce operations for physical products - ideally devices or hardware
Strong working knowledge of HubSpot, Shopify, and Salesforce
Experience working with contract manufacturers and/or supply chain and fulfillment partners
Proven ability to build systems and processes from the ground up in a high-growth environment
Strong analytical and operational mindset with attention to detail
Ability to operate both strategically and tactically in a fast-moving environment
Preferred
Experience in medical device, health tech, or premium consumer hardware
Familiarity with subscription models, connected devices, or app-enabled products
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