Account Coordinator, Media Relations
Role Overview
This is a junior-level media relations role at a communications agency, supporting health and wellness brands. The Account Coordinator will draft press materials, conduct media outreach, manage media lists, and assist with client events. They will work closely with agency leadership and client teams, gaining hands-on experience in strategic communications and building relationships with media.
Perks & Benefits
This remote-friendly role offers flexibility in work location, though it is based in New York and may require some in-person events. The position provides opportunities for career growth within a specialized recruitment firm and exposure to top health and wellness brands. The culture emphasizes collaboration, storytelling, and passion for the industry, with typical tech tools like Slack and Notion.
Full Job Description
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We're filling this role for AIIR, a communications and experiential agency that helps health, wellness, fitness, and performance brands sharpen their story, build credibility, earn trust, and accelerate growth through strategic communications, media relations, creator partnerships, brand activations, and performance marketing.
AIIR is seeking an Account Coordinator, Media Relations to join its New York team. This role will support the development and execution of media relations strategies across a growing portfolio of health, wellness, fitness, and performance brands. The Account Coordinator will work closely with agency leadership and client teams, contributing to media outreach, storytelling, reporting, events, and day-to-day account execution while building strong relationships with clients and members of the media.
ESSENTIALS:
One to three years experience in public relations, media relations, or corporate communications (agency, in-house, or a combination)
Confident as client and media relations facing
Sharp proactive and reactive media relations instincts
Strong writing, communication, and organizational skills
Passion for storytelling and building relationships with the media
Oversee reporting with support of entry-level staff
Entrenched in health, wellness, fitness, and performance (athletes and enthusiasts strongly encouraged to apply!)
KEY RESPONSIBILITIES:
Assist in developing and executing media relations strategies and campaigns
Draft and distribute press materials including pitches, press releases, and media alerts
Conduct media outreach to secure placements in print, digital, and broadcast outlets
Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube
Design and support client events while hosting media and VIPS
Monitor media coverage and create client-ready reports and recaps
Maintain and update media lists and databases
Support client account teams with research, administrative tasks, and meeting prep
SKILLS AND SYSTEMS:
Asana, Google Suite, Notion, and Slack
Help A Reporter Out (HARO), MuckRack, Press Hook, QUOTED, TV Eyes
Associated Press Stylebook
To apply, submit a cover letter and resume.
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