Social Media Marketing Specialist
Role Overview
This is a part-time, junior to mid-level role where you'll manage Meta advertising campaigns, create ad creative from existing assets, and schedule social media content for a premium home goods brand. You'll work directly with the founder to test ideas, run campaigns, and coordinate influencer partnerships, with the goal of driving sales growth.
Perks & Benefits
Fully remote with flexible hours, allowing you to work around your schedule. You'll have direct access to the founder and the opportunity to shape the marketing strategy for an established brand. Performance bonuses tied to sales growth provide additional earning potential.
Full Job Description
Remote | Part-Time | Flexible Hours
About The Westerly Co.
The Westerly Co. is a premium home goods brand specializing in luxury German-made blankets.
Website: https://thewesterlyco.com
Instagram: https://www.instagram.com/thewesterlyco/
The brand is already established with an active online store, inventory, fulfillment, professional photography, and social media accounts.
The Opportunity
We're looking for someone who loves consumer brands, social media, and digital marketing and wants to help grow a premium product.
Our blankets have been selling through our website, and retail partners, but we have never had a dedicated person focused on marketing and customer acquisition via social media.
This is an opportunity to work directly with the founder, test ideas, create content, run advertising campaigns, and help grow a brand.
What You'll Be Doing
Create and manage Meta (Facebook & Instagram) advertising campaigns
Develop ad creative using existing photos, videos, and brand assets
Create and schedule social media content
Test new ideas, audiences, and campaigns
Coordinate influencer and creator partnerships
Track performance and identify opportunities to increase sales
What We're Looking For
Experience with social media marketing and Meta advertising
Strong creative instincts and an eye for good content
Comfortable creating ad creative and marketing content
Strong English communication skills
Self-starter who enjoys working independently
Time Commitment
We expect this role to require approximately 5–8 hours per week once you're familiar with the brand and assets.
Compensation
$15 USD per hour
Performance bonus tied to sales growth
To Apply
Please tell us about brands you've worked with, campaigns you've run, and any results you've helped achieve.
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