SMB GTM Lead

Role Overview

This mid-level SMB GTM Lead role involves high-volume phone sales to independent convenience store and QSR owners, converting warm leads into live accounts on Lula's delivery platform. You'll own a daily dial cadence, handle objections, and hit activation targets, with direct influence on company growth.

Perks & Benefits

Competitive base salary plus performance incentives tied to activations, meaningful equity, and full benefits. Fully remote, US-based role with US business hours. Early-stage opportunity with direct leadership access and career growth into owning the SMB playbook and team.

Full Job Description

Headquarters: URL: https://www.lulacommerce.com

SMB GTM LeadAbout LulaConvenience stores are the most underserved vertical in digital commerce and we're fixing that. Lula is the commerce platform built exclusively for c-store operators, powering digital ordering, delivery, and in-store commerce for thousands of locations across the US. We've processed 10M+ orders, and our products Lula Hub, Lula Direct, and Lula Solo help convenience stores and quick-service kitchens compete as modern, omnichannel retailers.The RoleWe're hiring an SMB Sales Representative to be the voice of Lula for independent convenience store and QSR owners across the US. This is a phones-first role: you'll spend your day on the phone with store owners and managers, turning warm interest into live, earning stores on the Lula platform.Your north star is simple get the owner to complete a short signup and go live on delivery. You'll work a curated list of warm leads (stores that have already raised their hand), make the value obvious in plain terms, and walk owners across the finish line. The people who thrive in this seat are relentless, genuinely likeable on the phone, and energized by a clear daily number.This is high-volume, high-rhythm work. If you light up at a full dial schedule and a tally of the stores you activated this week, you'll do well here. This isn't a strategy or management seat but it's where our SMB motion gets built, and the person who eventually owns that playbook and the team behind it will come from this chair.What You'll DoOwn a daily dial cadence against a curated list of warm SMB leads independent convenience stores and QSRs that sell branded hot food.Reach owners and decision-makers, build trust fast, and explain in plain terms how Lula gets their store onto DoorDash, Uber Eats, and Grubhub with one tablet and zero added hassle for their staffUse the earnings estimator to show owners what stores their size typically earn from delivery in their areaGet owners to complete signup and go live that's the winHandle the common objections ("no time," "already on DoorDash," "no monthly fees," "sounds complicated") with clarity and confidenceWork your list with discipline call in the right windows, log every outcome cleanly, and follow up on commitments without letting leads slipHit and beat a weekly activation targetFeed real signal back to the team what's landing, where owners push back, which leads convert so we keep sharpening the pitch and the listWhat We're Looking For3 5+ years in a phones-heavy sales role inside sales, telesales, SDR/BDR, or SMB field sales (restaurant, retail, c-store, payments, or SaaS a strong plus)You genuinely like the phone you can build rapport in 30 seconds with a busy owner who's ringing up a customer mid-callComfortable with high daily dial volume, and motivated by being measured on outcomes rather than activity for its own sakeClear, plain-spoken communicator you can explain rev share, the free trial window, and the tablet without making any of it sound complicatedOrganized and disciplined with a lead list or CRM; you log outcomes accurately and never drop a follow-upResilient and self-motivated a "no" doesn't rattle you, and you keep your energy up across a full day of callsUS-based and authorized to work in the US; comfortable working US business hours across time zonesNice to HaveExperience selling to independent convenience stores, gas stations, or quick-service restaurantsFamiliarity with delivery marketplaces (DoorDash, Uber Eats, Grubhub)Experience with a self-serve / product-led signup motion you've handed customers off to a product, not just closed a contractSpanish or other language fluency to reach a broader owner baseComfort with sales tooling (dialers, CRM, lead enrichment)Why LulaYou'll be early on Lula's SMB sales motion, with a direct line to leadership and real influence on how we reach the next several thousand stores. The activations you drive show up directly in company growth there's no ambiguity about whether your work matters. We value speed, honest pushback, and getting things done over process for its own sake. As the motion grows, the people who built it from the phones up are first in line to grow with it.We offer a competitive base plus performance incentives tied to activations, meaningful equity, and full benefits.

To apply: https://weworkremotely.com/remote-jobs/lula-commerce-smb-gtm-lead

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