Senior Marketing Manager
Role Overview
This senior-level role involves developing and executing a holistic marketing strategy for a newly merged accounting firm, including managing content creation, digital marketing, events, and vendor relationships. The Senior Marketing Manager leads a junior team member, collaborates closely with senior leadership for approvals, and provides monthly performance reports to optimize initiatives and align with firm growth objectives.
Perks & Benefits
The position is remote with typical working hours aligned to US East Coast (EST) for team collaboration, offering schedule flexibility for work-life balance. Benefits include a competitive salary, health/dental/vision insurance with fully paid employee options, company-paid life and long-term disability insurance, a 401(k) plan with employer contributions, and opportunities for professional growth through access to Becker and LinkedIn Learning.
Full Job Description
AbitOs Accountants + Advisors, is hiring! AbitOs Accountants + Advisors is an independent, full-service accounting and advisory firm specializing in accounting and consulting services for businesses and individuals. We currently have offices in Coral Springs, FL; Boca Raton, FL; and Aventura, FL. Join a rapidly growing organization with a strategic vision and dynamic plan.
We are seeking an experienced and highly strategic Senior Marketing Manager to lead all marketing efforts for our newly merged accounting firm. This role will be responsible for developing and executing a single, holistic, firmwide marketing strategy and calendar—uniting brand presence, events, content, and digital engagement across all audiences. The Senior Manager will work closely with senior leadership to secure alignment and approvals on all strategies, initiatives, and content before execution, ensuring a consistent and impactful brand voice.
Additionally, AbitOs is a member of the Crowe Global Network. This affiliation provides AbitOs with access to global resources and expertise, while still maintaining a personalized touch to better serve our clients' needs.
We are committed to fostering a supportive and inclusive workplace where every
team member can thrive. Apply today to be part of a company that values its
people and their contributions!
Senior Marketing Manager
Location: Coral Gables, FL, in office
Direct Reports: Marketing Service Line Leaders
Key Responsibilities
Strategic Leadership & Alignment
Develop and own a comprehensive, year-round marketing calendar that integrates industry events, recruitment activities, service launches, and content publishing.
Partner with senior leadership to present, align, and gain approvals on marketing strategies, campaigns, and content for all initiatives.
Align all marketing activities with firm priorities, client needs, and growth objectives.
Continually refine and improve internal marketing processes to enhance team efficiency, effectiveness, and ability to meet targets.
Content & Digital Marketing
Oversee creation and publication of high-quality content, including blogs, white papers, case studies, and website updates.
Manage and grow the firm’s LinkedIn presence through content planning, community management, and performance tracking.
Ensure the website reflects up-to-date services, events, and thought leadership content.
Event & Campaign Management
Plan and coordinate firm participation in industry and recruitment events.
Oversee campaigns to promote events, services, and thought leadership across channels.
Vendor & Budget Management
Manage relationships with vendors/agencies for paid search, creative content, website development, and print materials.
Monitor budgets and ensure projects are delivered on time and within scope.
Measurement & Reporting
Provide monthly reports to key stakeholders on all marketing initiatives, including engagement, lead generation, and LinkedIn growth.
Analyze campaign performance to optimize future initiatives.
Team Leadership
Manage and mentor a junior marketing team member to support day-to-day coordination and execution of marketing initiatives.
Qualifications
Bachelor’s degree in Marketing, Communications, or related field; MBA or advanced certification a plus.
8+ years of progressive marketing experience, preferably in professional services or B2B.
Proven experience developing and managing integrated marketing plans and calendars.
Strong digital marketing skills, including content creation, social media management, and analytics.
Demonstrated ability to collaborate with and influence senior leadership.
Excellent vendor management, budgeting, and project management abilities.
Strong communication, collaboration, and leadership skills.
This position operates as part of a US East Coast-based team, with typical working hours aligning with EST to facilitate effective collaboration. We offer flexibility in managing your schedule to maintain a healthy work-life balance while meeting business needs.
We are excited to invite talented individuals to join our dynamic team! This position offers a competitive salary range, commensurate with experience and qualifications.
In addition to a rewarding career, we provide a robust benefits package, including:
Health, Dental, and Vision Insurance (with options for fully paid employee only coverage for health and dental)
Company-Paid Life and Long-Term Disability Insurance
Ancillary Benefits such as supplemental life insurance and short-term disability options
Classic Safe Harbor 401(k) Plan with employer contributions
Opportunities for professional growth, learning, and development including access to Becker and LinkedIn Learning
"AbitOs", an independent member of the Crete Professionals Alliance, is the brand name under which AbitOs, PLLC and AbitOs Advisors LLC and its subsidiary entities provide professional services. AbitOs, PLLC and AbitOs Advisors LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. AbitOs, PLLC is a licensed independent CPA firm that provides attest services to its clients, and AbitOs Advisors LLC and its subsidiary entities provide tax and business consulting services to their clients. AbitOs Advisors LLC, its subsidiary entities, and Crete Professionals Alliance are not licensed CPA firms. The entities falling under the AbitOs brand are independently owned and are not liable for the services provided by any other entity providing the services under the AbitOs brand. Our use of the terms "our firm" and "we" and "us" and terms of similar import, denote the alternative practice structure conducted by AbitOs, PLLC and AbitOs Advisors LLC.
Crete Professionals Alliance is an equal opportunity employer, considering all
applicants for employment regardless of race, color, religion, sex, gender identity,
pregnancy, national origin, ancestry, citizenship, age, marital status, physical
disability, sexual orientation, genetic information, or any other characteristic
protected by state of federal law.
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