Product Marketing Manager (Liven)

This listing is synced directly from the company ATS.

Role Overview

This mid-level Product Marketing Manager role involves defining and testing value propositions for marketing funnels, leading funnel development from ideation to analysis, and implementing growth hacking techniques. The hire will collaborate with cross-functional teams including marketing, engineering, and design to drive user acquisition and conversion, impacting the product's global success. Responsibilities include crafting marketing messages, conducting competitive analysis, and utilizing data insights to achieve business objectives.

Perks & Benefits

The role is fully remote, offering flexibility in work location, with an expectation of upper-intermediate English proficiency for communication. It provides opportunities for career growth within a fast-growing team of 200+ specialists, emphasizing a vibrant culture that values idea-sharing and impact. Reasonable assumptions include typical tech job benefits like professional development support and a collaborative, ownership-driven environment.

Full Job Description

SKELAR is a venture builder that creates international IT companies according to venture capital investment guidelines. Together with our co-founders, we assemble solid and efficient teams to launch tech businesses that will succeed globally.

We are seeking an Product Marketing Manager to join one of our fast-growing businesses, Liven.

Liven is a product company building a self-discovery companion.

Self-discovery is a lifelong journey, so we create a product ecosystem that makes this journey understandable, enjoyable and interesting. On a practical level, we help people better understand themselves.

Since 2023, our team has actively scaled and grown from a small startup to a team of 200+ specialists. But with each new stage, we aim to maintain our priority: a vibrant culture where everyone can share their ideas and make a difference in the product.

You will:
— Define, test, and refine the core value proposition of marketing funnels based on a deep understanding of customer needs for various traffic channels;
— Take ownership and lead funnel development lifecycle, from ideation and design to development and analysis;
— Implement growth hacking techniques to enhance user acquisition and conversion rates;
— Craft compelling marketing messages and claims to highlight Liven’s benefits;
— Conduct competitive analysis and market research to inform strategy;
—Collaborate closely with marketing, engineering, design, and product teams to achieve business objectives.

You have:
— 2+ years of experience as a product manager/product marketing manager or related position
— Experience in BIG FOUR is a plus;
— Experience in A/B testing, market research, and utilizing analytics data;
— Skilled in analyzing complex data and drawing actionable insights;
— Ability to collaborate efficiently with cross-functional teams;
— Excellent communication skills with a proactive and ownership-driven approach;
— Upper-intermediate or higher level of English proficiency.

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