Paid Marketing Manager - B2B (Lithuania) (m/f/d)
Role Overview
This is a mid-level Paid Marketing Manager role where you will strategize, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads, focusing on lowering Customer Acquisition Cost (CAC). You will take full ownership of the paid acquisition funnel, from creative conceptualization to ongoing optimization and reporting, while diving deep into marketing analytics to inform decisions. As part of a fast-growing startup, you will build a predictable growth engine to drive efficient customer acquisition and support expansion into new markets.
Perks & Benefits
The role offers a remote-first setup with flexibility to organize your work and hours, likely requiring alignment with European time zones for collaboration. You will join an innovative, VC-backed company with a high-trust culture, enjoying real freedom to own decisions, run experiments, and work with sharp, entrepreneurial colleagues. Career growth includes shaping a core revenue stream that impacts GMV and retention, with no approval loops and quick decision-making.
Full Job Description
About us:
At Saltz, we believe the finest ingredients should be available in one marketplace. For too long, the culinary world has been tangled in a web of distributors and hidden costs, separating passionate chefs from incredible producers. We’re changing that.
Saltz is the digital marketplace where quality and creativity connect directly. We empower chefs to discover and source an incredible variety of fresh ingredients, from local farms to international craftsmen, with complete transparency. For producers, we unlock a global market overnight. An oyster farm can join Saltz today and be selling to hundreds of restaurants across six countries by tomorrow. That’s the power of our platform.
We are a VC-backed, fast-growing startup, and we’re unapologetically ambitious. Our vision is to connect thousands of suppliers with thousands of chefs across hundreds of cities, creating a new, efficient, and transparent ecosystem for fresh food.
About the role:
Your mission: accelerate Saltz's growth by scaling our digital marketing channels.
In this role, you will build a predictable engine for growth. You will establish performance marketing end to end, as a central part of our strategy, driving efficient customer acquisition to support our expansion into new markets.
What you will be doing:
Strategize, execute, and optimize paid advertising campaigns across Meta Ads (primary focus) and Google Ads, with a focus on lowering Customer Acquisition Cost (CAC)
Take full ownership of the paid acquisition funnel, from creative conceptualization and channel selection to ongoing optimization and reporting
Dive deep into marketing analytics (Google Analytics, GTM) and business unit economics to inform campaign decisions and identify growth opportunities
Navigate a dynamic environment, managing hyper-localized campaigns and making daily adjustments to maximize impact with initially efficient budgets
What you need:
3+ years of direct experience running successful paid acquisition campaigns in global markets.
Demonstrated expertise in Meta Ads and Google Ads, with significant weight on Meta Ads.
Mandatory B2B marketing experience
Exceptional marketing analytical skills with proficiency in Google Analytics, GTM, and other data analysis tools
Experience increasing spend: experience in taking small budgets and scaling them up significantly while keeping performance high
A hands-on approach and a proactive mindset, comfortable with end-to-end campaign management
Nice-to-haves
Experience scaling budgets significantly
Experience in the food-tech or marketplace industry
What you get:
Be one of the key builders of Saltz’s growth engine, shaping a core revenue stream that directly impacts GMV and retention.
Flexibility to organise your work and hours the way you like, our remote-first setup enables this for everyone.
Join an innovative, VC-backed company with big ambitions and the pace to match.
Real freedom to own decisions and run experiments, we’re looking for people who help us figure out what to do, not people waiting to be told.
No approval loops or unnecessary processes: quick decision-making, full ownership of your function, and high trust by default.
Work with sharp, entrepreneurial, fun people who are genuinely great at what they do and love building.
Salary: EUR 42,000.00 gross/ year
Interview process:
Screening with a TA Partner: A general conversation to get to know you, discuss your experience, and understand your motivation.
Technical Interview with Vytas, Head of Growth (1h): A deep dive into your background, previous successes, and specific case studies from your past roles.
Final Chat with Tomas, our Co-founder (30 mins): A discussion on "Why Saltz?", your long-term motivation, and culture fit.
Saltz Marketplace, UAB is an equal opportunity employer. We respect and empower each individual who joins us. Saltz Marketplace, UAB commits to a transparent, inclusive, non-discriminatory recruitment process and employment.
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