Member Growth Assosciate
Role Overview
This is a mid-level sales role where the Member Growth Associate manages the sales pipeline, converting prospects to members through outreach and follow-up via calls, texts, and emails. The role involves hitting sales targets, upselling to existing members, and collaborating with remote teams across the US and UK to drive member acquisition and growth. Day-to-day responsibilities include creating quotes, using sales playbooks, and providing feedback to improve product offerings.
Perks & Benefits
The role is fully remote in the USA, with a competitive salary, healthcare benefits, fertility support, and a 401k match. Employees can expect a supportive culture focused on well-being, including counseling sessions and member events, though specific time zone expectations are not stated, flexibility is typical for remote sales roles. Career growth opportunities may arise from driving sales metrics and contributing to product development insights.
Full Job Description
Member Growth Associate
Our vision
What sets Gaia apart is our commitment to our mission: ensuring that everyone that wants to have a child should at least have a chance to try. The company’s founder, Nader AlSalim, realised how challenging the IVF process could be after he and his wife went through IVF treatment to build their family. Today, Gaia helps people with more than financing and protection: Members get 6 sessions of complementary counseling, the opportunity to talk to an independent embryologist, support groups, and in-person and online Member events.
The role
Our Member Growth Advocate is a Sales role at its core. The Member Growth Advocate will play a key role in how we acquire prospects and convert them to Members. You’ll work closely with our existing Member and Operations teams which are spread across US and UK.
What you will own
Own the bottom of the funnel: Manage the sales pipeline and act as their main point of contact throughout their journey, from Gaia Prospect to Gaia Member.
Hit and exceed sales targets: Drive conversion rates and member acquisition metrics through structured outreach and consistent follow-up.
Upselling: Stay in touch with existing members when they need to upgrade their plan or a new plan is needed.
Ensure 100% of your prospects are being followed up.
Follow sales playbooks and scripts, and propose improvements according to conversations with prospects.
Create quotes for prospects and ensure they understand Gaia’s offering.
Feedback learnings and insight from prospect communication to develop our product offering.
What you'll be responsible for
Hitting sales targets and making sure all our prospects know about Gaia offering, and how we can help them
Manage all communication with Prospects and Members via calls, text messages and email
Understand and discuss plan and finance options for IVF, and how Gaia fits into this
Identify opportunities for increasing our sales pipeline to drive overall Member growth
You’ll be a great candidate for this role if you
Have previous experience working in fertility and sales is required.
Have a proven record of hitting sales targets.
Are empathetic and deeply care about our Members - the IVF experience is incredibly stressful and empathy for what they are going through is a must
Experience in a Finance Coordinator role for a clinic - you’ll need to have a good understanding of the healthcare insurance/financing landscape and the different options available for Prospects
Strong interpersonal skills - you’ll constantly be communicating with patients, clinic staff and the rest of our company
Location
USA (remote)
Salary & Benefits
Here at Gaia, our employees are the foundation of our success. We believe it's important that you are happy, healthy, and motivated.
As such, on top of a competitive market bench-marked salary, we offer benefits including healthcare, fertility support, 401k match, and other benefits.
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