Marketing Lead

ABOUT US

We are a leading product development partner specializing in custom web and mobile application development. With Silicon Valley founders and top-tier European tech talent, we operate from Prague and have successfully delivered over 65 software products for early-stage startups, scaleups, and global enterprises.

• Founded in 2016

• Headquartered in Prague

• Built and launched 65+ products

• 85+ team members

• Driving product innovation for leading US companies

THE ROLE

As the Marketing Lead at OAK’S LAB, you will own our end-to-end marketing engine, from traffic acquisition to conversion optimization. Reporting directly to the CEO, you will shape the direction of our marketing strategy and translate strategic vision into executed, measurable, and continuously optimized marketing initiatives.

This is a hands-on leadership role. You will personally manage and optimize paid acquisition channels and analytics, while also coordinating a lean team of specialists across graphic design, website development, content, and social media.

Your mission will be to drive qualified inbound leads, strengthen brand authority, and build a predictable, data-driven marketing system that fuels company growth.

What Success Looks Like

• A steady pipeline of inbound leads that closely match our ideal customer profile (ICP)

• High-performing, profitable digital advertising targeting US tech startup leaders

• A clearly defined attribution model showing where leads originate and how they convert

• Increased inbound applications from high-quality candidates wanting to join OAK’S LAB

RESPONSIBILITIES

• Performance marketing & analytics (Hands-on ownership)

  • Plan, launch, manage, and optimize PPC campaigns across Google Ads and LinkedIn Ads, with a focus on the US market and tech startup decision-makers

  • Own the full Google Analytics setup end-to-end. Configure events, goals, funnels, and conversion tracking to accurately measure campaign performance, user behavior, and ROI

  • Analyze traffic sources, user flows, and website performance. Identify drop-off points and lead initiatives to improve conversion rates from visitor to qualified lead

• Team coordination & execution

  • Coordinate and manage a team of specialists across graphic design, website development, content, and social media

  • Ensure marketing initiatives move efficiently from concept to execution. You will be responsible for prioritization, alignment, timelines, and quality of output

  • Ensure all messaging, visuals, and campaigns are aligned with OAK’S LAB’s positioning, brand voice, and commercial goals

• Strategy & leadership

  • Act as a strategic partner to the CEO in shaping growth initiatives. You will actively contribute ideas and collaboratively turn concepts into testable campaigns, scaling what proves effective and refining what doesn’t

  • Evolve our inbound marketing, SEO, and content strategy to position OAK’S LAB as a credible and authoritative product development partner, attracting both clients and top-tier talent

  • Proactively propose new traffic channels, campaign angles, and conversion tactics. Test, learn, and iterate

SKILLS & REQUIREMENTS

• 5+ years of B2B marketing experience, ideally within a tech agency, software house, consultancy, or VC-backed startup

• Proven, hands-on experience managing and optimizing Google Ads and LinkedIn Campaign Manager

• Deep knowledge of SEO, including keyword research, on-page optimization, and content strategy

• Strong technical proficiency with Google Analytics, including event tracking, funnels, and custom reporting

• Solid understanding of conversion-focused website design and conversion rate optimization principles

• Excellent written and verbal communication skills

• A proactive, ownership-driven mindset with the ability to execute independently

• Comfortable balancing strategic thinking with hands-on execution

Nice to Have

• Native-level English

• Experience marketing to the US tech ecosystem

• Familiarity with the software product development lifecycle

BENEFITS

• Flexible working hours

• Hybrid working environment

• 26 days off + 1 additional day for every year working with OAK’S LAB (capped at 30 days)

• Top-of-the-line MacBook and hardware budget

• Budget to spend on your growth (books, courses, conferences)

• Free English lessons

• Team bonding, happy hours, online games, annual offsite trips

• Outside of work activity clubs (yoga, traveling, football, tennis, etc.)

• Snacks and drinks in the office, weekly lunch, monthly breakfast

• Landmark office right on Old Town Square (dog-friendly)

Important Notice: OAK'S LAB communication, including interview requests and job offers, are only sent from an "@oakslab.com" or "@oaks-lab.com" email addresses (e.g., john@oakslab.com or john@oaks-lab.com). Any message from a different email domain is not associated with OAK'S LAB. We will never ask for payment information or banking details via email, phone, or any other communication channel during the interview process. If you receive messages using our name, domain, or brand assets in an attempt to impersonate us or act on our behalf, do not engage. Instead, report it to Econsumer.gov at https://econsumer.gov/ (if you are in the EU), Federal Trade Commission (FTC) at https://reportfraud.ftc.gov/, or the Securities and Exchange Commission (SEC) in case of investment fraud at https://www.sec.gov/tcr (if you are in the US).