Marketing Automations Engineer

About the Role

We are hiring a senior-level Marketing Automation Manager to lead the execution and optimization of global marketing automation programs for a fast-growing B2B organization. This role is hands-on and operational, with responsibility for managing Marketing campaigns, maintaining data quality, and driving measurable improvements in pipeline performance.

You will partner closely with marketing, digital, and operations teams to ensure campaigns are executed accurately, systems run efficiently, and automation strategies scale across regions. The ideal candidate is highly detail-oriented, data-driven, and comfortable owning complex workflows in a high-growth environment.

Key Responsibilities

Marketing Automation Execution (Approximately 60%)

• Own day-to-day Marketo operations including campaign setup, QA, testing, deployment, and performance optimization

• Build and maintain multi-touch nurture programs, lead scoring models, and A/B testing frameworks

• Manage inquiry capture workflows and lead routing processes between Marketo and Salesforce (SFDC)

• Monitor system performance and proactively resolve data integrity and automation issues

• Partner with digital and web teams to support chat, personalization, and lead capture enhancements

• Collaborate with distributed or offshore execution teams to maintain quality, consistency, and delivery timelines

• Maintain documentation for campaign workflows, processes, and automation standards

Strategy and Optimization (Approximately 40%)

• Contribute to the development and ongoing improvement of the global marketing automation roadmap

• Align automation strategy with campaign goals, segmentation strategies, and lifecycle marketing initiatives

• Continuously optimize lead scoring, targeting, and campaign workflows to improve pipeline conversion

• Build and maintain dashboards and reporting frameworks to track campaign performance and ROI

• Support global and regional teams with scalable campaign templates and localization workflows

• Provide training and enablement to internal stakeholders to ensure consistent adoption of automation best practices

Requirements

• 3+ years of hands-on experience with Marketo in a high-volume B2B marketing environment

• 3+ years of experience working with Salesforce (SFDC), including Marketo and Salesforce integration and data workflows

• Proven ability to manage complex marketing automation programs with high accuracy and reliability

• Strong analytical skills with experience in campaign reporting, performance tracking, and optimization

• Experience building and maintaining lead scoring models, nurture programs, and segmentation frameworks

• Ability to work independently and manage priorities in a fast-paced environment

• Strong communication skills in English with professional fluency (C1 or C2)

• Experience collaborating with distributed teams, agencies, or offshore resources

Preferred Qualifications

• Experience working in a global B2B organization

• Proficiency with scripting or data-related tools such as Python, SQL, Velocity, JSON, or HTML

• Experience with BI and reporting tools such as Power BI or similar platforms

• Familiarity with data enrichment or data hygiene tools such as RingLead

• Experience supporting multi-region or multi-language marketing campaigns

Success Indicators (First 3–6 Months)

• Campaign workflows are executed accurately with minimal QA errors or deployment delays

• Lead routing and scoring processes operate reliably across Marketo and Salesforce

• Reporting dashboards are established and used regularly by marketing leadership

• Opportunities for automation and process optimization are identified and implemented

• Collaboration with regional and global teams improves campaign scalability and consistency

Compensation & Logistics

• Location: Remote from Latin America

• Time Zone: Must overlap with U.S. business hours

• Compensation: Competitive salary in USD, based on experience and seniority

• Employment Type: Full-time

Company Overview
Our client is a global B2B organization focused on scaling demand generation through data-driven marketing and advanced automation. The marketing team operates in a fast-paced environment where precision, speed, and measurable outcomes are critical. This role plays a key part in ensuring marketing systems and campaigns operate reliably at scale.