Lifecycle Marketing Lead
Role Overview
This is a senior-level role as a Lifecycle Marketing Lead, focusing on retention strategy across web and mobile platforms. The hire will own end-to-end lifecycle, CRM, and in-product messaging, building and optimizing campaigns to drive repeat trading and engagement. They will work closely with product, data, and growth teams in a fast-paced, event-driven environment to increase user retention and lifetime value.
Perks & Benefits
The job is fully remote, likely with flexible hours, though it may require alignment with US time zones for collaboration. It offers career growth in a high-velocity, data-driven tech company, with opportunities to impact a fast-growing platform. The culture emphasizes rapid experimentation, clear communication, and close cross-functional teamwork, typical of dynamic startup environments.
Full Job Description
About Polymarket
Polymarket is the world’s largest prediction market. It’s half "put your money where your mouth is," half search engine for the future. We're growing fast – both in terms of volume (>$20B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
What You’ll Do
Own end-to-end retention strategy across lifecycle, CRM, and in-product messaging for Polymarket's US App and Polymarket.com
Build and optimize email, push, in-app, and SMS campaigns to drive repeat trading and frequency
Design lifecycle programs across onboarding, activation, re-engagement, and win-back
Partner closely with product, data, and growth to test retention levers (UX, incentives, content, timing)
Define and track core metrics (D1/D7/D30 retention, frequency, cohort LTV) and turn insights into action
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Weekly reporting to both product and growth
What We’re Looking For
3–6+ years of experience in retention, lifecycle, or CRM marketing of a consumer app
Experience owning retention across web + mobile
Strong analytical instincts—comfortable working with cohorts, funnels, and experimentation
Clear communicator who can move quickly in a high-velocity, event-driven product
Bonus: experience with trading, OSBs, crypto, or real-time marketplaces
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