Head of Performance Marketing - Apps
Role Overview
As the Head of Performance Marketing for Consumer Apps, you will lead a team of over 10 people to drive the growth strategy for Voodoo's social apps like BeReal and Wizz. Your responsibilities include executing various growth acquisition channels, analyzing data to optimize performance, and collaborating with cross-functional teams. This is a senior-level role that requires a data-driven approach and a strong understanding of the mobile apps industry.
Perks & Benefits
Voodoo offers a competitive salary based on experience, along with benefits such as Swile restaurant vouchers, a fully covered Gymlib sports subscription, and healthcare coverage for your family. The company promotes a rich cultural work environment, unlimited vacation policy, and wellness activities. This remote position allows for flexibility and is part of a globally diverse team.
Full Job Description
About Voodoo
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split into several job expertise such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires a lot of operational excellence and creativity in order to constantly adapt ourselves to stay ahead of the rest of the market.
Role
As the Head of Performance Marketing - Consumer Apps, you will be responsible for scaling our portfolio of social apps worldwide, with a specific focus on BeReal and Wizz.
You will lead and build a team of 10+ people to cover paid growth, while reporting to the VP Growth and working closely with our CEO.
The ideal candidate is a data-driven growth leader with a structured mindset, a passion for growth hacking, and the ability to thrive in a dynamic and entrepreneurial environment.
Build the growth strategy to scale our top mobile apps such as Wizz or BeReal
Execute our growth acquisition channels, including paid UA, partnerships, featuring deals, app store relationships, cross-promotion, PR, influencer marketing, growth hacking, ASO and community building.
Stay up-to-date with industry trends and competitors’ growth strategies to identify the last performing channels we can activate.
Collaborate with cross-functional teams to ensure smooth execution of the growth strategy, building strong partnerships and leverage resources effectively.
Conduct systematic data analysis and leverage key metrics to measure channels performances, drive decision-making, prioritize growth initiatives and identify improvement opportunities.
Profile
You have at least 4-8 years of experience in scaling apps, mobile preferably
You have already managed a team of at least 5 people
You show strong interest and knowledge of the mobile apps industry
You understand the mobile growth ecosystem in detail (Privacy, MMP, etc.) as well as branding performance
You are a data-driven, growth hacker with a structured mindset
You have entrepreneurial mindset and can adapt to a high-paced environment
You can demonstrate excellent teamwork and collaboration skills
You are fluent in English (fluency in French is a plus)
Benefits
Competitive salary upon experience
Swile restaurant lunch voucher
Gymlib sports subscription (100% taken in charge by us)
Sidecare healthcare coverage for your family
Child day care facilities (Les Petits Chaperons rouge)
Wellness activities in our Paris office
Creative hackathon
Unlimited vacation policy
Full stack desk and computer equipment upon your request
Cooperate within a globally diverse team and a rich cross-cultural work environment
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