Head of Cross-Sell Experience

Head of Cross-Sell Experience

Patrianna is a fast-scaling product and service provider based in Gibraltar, supporting some of the most exciting and dynamic brands in the global social gaming space. We partner with clients to deliver high-impact operational services that fuel user acquisition, retention, compliance, payments, and customer engagement at scale.

With deep industry expertise across CRM, marketing, player support, risk and fraud, and data-driven performance optimization, our teams are trusted to handle critical functions for high-growth gaming businesses. Our service model combines agility, best-in-class tools, and a hands-on approach, allowing our partners to focus on product innovation while we deliver the operational backbone.

At Patrianna, we don't just support growth — we accelerate it. Whether it's launching a new brand, expanding into new markets, or driving performance improvements, we deliver real results with speed, precision, and accountability.

The Role
Drive cross-sell growth for our partners by designing and delivering data-driven strategies that unlock customer value and boost commercial performance across multiple brands.

What you will be doing:
• Lead cross-sell strategy development for partners, tailoring approaches to each brand's audience, products, and commercial priorities
• Design and deliver cross-sell campaigns across CRM and product touchpoints to increase customer lifetime value
• Collaborate with BI and Finance teams to interpret key commercial metrics including cost of acquisition, LTV, and wallet share
• Work cross-functionally with Product, Retention, and Acquisition teams to align platform capabilities with partner growth needs
• Manage multiple partner relationships simultaneously, ensuring clear communication and delivery excellence
• Partner with CRM and Product teams to design automated, personalised cross-sell journeys across all channels

What we are looking for:
• Proven experience in a senior CRM, growth, or commercial marketing role — ideally in a platform, agency, or partner-facing environment
• Strong understanding of customer lifecycle strategy, cross-sell techniques, and commercial metrics (CAC, LTV, retention, wallet share)
• Excellent stakeholder management and communication skills, with experience managing multiple partners or client accounts
• Analytical thinker able to translate data into actionable, commercial insights
• Comfortable working in a fast-paced, high-performance environment with multiple priorities
• Experience with CRM and marketing automation platforms (e.g. Salesforce, Braze, HubSpot) is advantageous

Why you will love it
You'll be at the heart of driving real commercial impact for our partners while building something meaningful. Every strategy you create and campaign you launch will directly contribute to measurable growth outcomes. You'll have the freedom to innovate, take ownership of partner relationships, and see your ideas come to life in a high-pace environment where your expertise shapes both client success and our platform's evolution. Plus, you'll be working alongside ambitious, like-minded people who value collaboration and continuous learning.

Equal Opportunities
We hire based on skills, drive, and ideas — nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive.