Head of Content (in-Product Content)

Who Are We?

We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍

With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.

Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.

If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.

✨ What We’re Looking For

We’re looking for a Head of Product Content to own and drive the content strategy across our apps.

You will focus on defining how high-quality content drives user outcomes, enhances product value, and supports personalization and growth.

You’ll collaborate closely with Product Managers, Content Producers, Design, Marketing, and Data teams to align content direction with product goals, user needs, and commercial objectives.

🛠 Key Responsibilities

• Work with content leads and managers to define and own the content strategy for each product — aligning content with core user journeys, paid marketing, and growth opportunities

• Partner with Content Production to ensure the right formats, themes, and topics are being created to support product goals

• Develop and maintain a content taxonomy/framework (e.g., by goal, life stage, ability, etc.) that enables better content discovery, personalization, and testing

• Collaborate with Product and UX teams to ensure content integrates meaningfully within the product experience

• Support localization and international expansion through scalable content frameworks

• Work with Data/Analytics to assess content performance, identify gaps, and optimize for activation, engagement, and retention

• Champion user-centric content thinking across teams, ensuring we address the needs of diverse audiences (e.g., younger users, different ability levels, varied health goals)

• Propose and prioritize content-driven product initiatives and expedite content innovation

• Foster cross-functional alignment on content direction across Product, Content, and Marketing

🎯 Required Skills

• Proven experience in content strategy or product content leadership roles, ideally within wellness, fitness, education, or consumer apps

• Multimedia and multi-format experience — comfortable creating podcasts, educational articles, or other content packages

• Strong understanding of how content impacts user behavior and product success

• Experience working cross-functionally with content creators, product managers, designers, and analysts

• Systems thinker — able to structure content at scale using taxonomies, metadata, and content models

• Insightful and user-focused — comfortable interpreting user research and data to inform content direction

• Excellent communication and collaboration skills

• Strong project management skills — able to drive initiatives forward across multiple teams without direct authority

• Experience with A/B testing, personalization, or content recommendation systems is a plus

• Passion for health, fitness, or wellness is a big bonus

🛤 Candidate Journey

⭕️ Recruiter call → ⭕️ Meet a team member → ⭕️ Skills assessment → ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality

🔗 Check out some of our products:

WalkFit | Yoga-Go | Muscle Booster