Experimentation Manager
Role Overview
This mid-level Experimentation Manager role involves designing and optimizing acquisition funnels for health and fitness apps, focusing on subscription conversion and ARPU growth through A/B testing and data analysis. Day-to-day responsibilities include generating hypotheses, launching experiments, analyzing results, and collaborating with cross-functional teams like design and engineering to implement funnel improvements. The hire will impact millions of users by enhancing monetization strategies and expanding audience reach.
Perks & Benefits
The role is fully remote, likely requiring flexibility across time zones due to the company's global hubs in Cyprus, Ukraine, Poland, Spain, and the UK. Career growth is emphasized through a culture that champions personal and professional development, with opportunities to lead and make an impact in a fast-paced, results-driven environment. Benefits include a diverse, remote-friendly team and a focus on well-being, aligning with the company's mission to promote healthier lifestyles.
Full Job Description
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
What We're Looking For
We’re looking for a Experimentation Manager who will create and optimize acquisition funnels for one of our health and fitness apps, with a strong focus on subscription conversion, ARPU growth and audience expansion. You will combine data, experimentation and user insight to design meaningful funnel and monetization improvements that reach and help millions of users.
Key Responsibilities
Generate and prioritize hypotheses to improve the conversion and ARPU of our quiz funnels which drive the majority of new user acquisition
Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
Develop deep product insight through analytics, user feedback, competitor research, and learning from our experiment history
Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements
Continuously translate experiment results into stronger follow-up hypotheses and next tests
Manage users' expectations on their way to a healthier life and create a bridge between marketing and product activities.
Create new, innovative funnel concepts that capture emerging health and fitness trends
Required Skills
3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
Strong experimentation expertise and understanding of A/B testing methods
Solid UX and user research knowledge
Strong analytical skills and comfort working with product data
English proficiency B2+
Candidate Journey
️⭕️ Recruiter Call → ⭕️ Meet a team member → ️⭕️ Skills Assessment → ️⭕️ Leadership Interviews
✨ Why You’ll Love Being Part of Welltech
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check Out Some of Our Products
Muscle Booster
Yoga-Go
WalkFit
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