Growth Marketing Manager, Paid Marketing
Role Overview
This mid-level role involves building and managing paid acquisition programs across channels like SEM, paid social, and display, with a focus on testing and optimizing campaigns. The Growth Marketing Manager owns a quarterly roadmap, prioritizes initiatives such as audience segmentation and creative experiments, and collaborates with teams like operations and analytics to drive efficient customer acquisition. They are responsible for monitoring key metrics like CAC and conversion rates, ensuring high-performance from ad click to customer conversion.
Perks & Benefits
This is a fully remote position, offering flexibility in work location without specified time zone requirements. The role provides opportunities for career growth in a high-growth startup environment, with a culture that values fast iteration, data-driven decisions, and collaboration across teams like design and operations. Employees can expect to work with modern tools and have a direct impact on the company's growth during a defining era.
Full Job Description
About Us
Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.
About the Role
We're looking for a Growth Marketing Manager, Paid Marketing who is obsessed with testing, optimizing, and driving efficient customer acquisition at scale. You’ll own the strategy and direction of all of our paid acquisition channels (search, social, display, etc.) and work closely with our brand team to ensure we never run outdated creative.
We are not looking for someone to simply “keep the lights on.” You'll build and prioritize a living roadmap, balancing testing initiatives like audience segmentation, creative experiments, new vendor launches, and more. You’ll partner closely with operations, analytics, and brand to design campaigns that perform at every stage of the funnel.
We’re looking for someone who is one part artist and one part scientist, and ultimately an emerging leader ready to join a startup in a company-defining era of growth.
What You'll Do
Build and manage paid acquisition programs across SEM, paid social (LinkedIn, Meta, Reddit), and other digital channels.
Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization, and new channel testing.
Ship high-frequency experiments and scale what works, while ruthlessly cutting what doesn't.
Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
Partner with the design team to distribute top-of-funnel brand content and create highly performant bottom-of-funnel ads
Collaborate with operations, lifecycle, sales, and web to optimize performance from click to customer.
Who You Are
3-5 years of experience in performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social.
Performance-driven. You’re obsessed with knowing the impact of each implemented change, and hate wasting money on initiatives that don’t move the needle.
Customer-first. You deeply want to get inside the head of our customers and create a frictionless experience from ad click to account approval.
Analytically minded. You're comfortable with attribution, testing frameworks, and making data-driven decisions.
Tool-native. You move dexterously through core ad platforms and analytics tools.
Fast-moving. You ship, learn, and iterate without waiting for perfect.
Bonus Points
Experience in high-growth B2B SaaS or fintech environments, ideally selling to startups or finance teams.
Comfortable working with analytics tools like Amplitude, Looker, Tableau, PostHog, or similar.
Familiarity with CRM systems like Hubspot or SalesForce.
Experience with conversion rate optimization and landing page testing.
Strong creative/copywriting instincts and a sharp eye for converting creative.
Compensation & Benefits
Our people are our most valuable asset. The salary range for this role is $120,000 - $160,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.
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