Lifecycle Marketing Manager
Role Overview
This mid-to-senior role involves building and managing segmented lifecycle marketing programs across customer stages like signup, onboarding, activation, and retention. The manager designs high-converting campaigns using email, SMS, in-app, and push notifications, while constantly testing and optimizing flows to drive customer conversion and retention. They work closely with sales, product, and design teams to create automated yet personalized customer journeys, focusing on data-driven performance and rapid experimentation.
Perks & Benefits
This is a fully remote position with a competitive salary range of $130,000 to $160,000, plus equity, healthcare benefits, and paid time off. The company emphasizes a supportive culture with opportunities for professional growth and values diversity and inclusion. Employees can expect a collaborative environment with cross-functional teamwork and access to modern marketing tools.
Full Job Description
About Us
Rho is the modern banking platform built for startups. Open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.
About the Role
We're looking for a Lifecycle Marketing Manager who is obsessive about segmentation, personalization, and moving customers to action. You’ll own the entire lifecycle, from the first sign-up moment to launch, expansion, and retention. You’ll be the architect behind hundreds of micro-targeted flows that work together to convert, activate, and retain customers at scale.
This is not a set-it-and-forget-it email job. You’ll manage a living, breathing system of flows, campaigns, and triggers with surgical precision. You’ll partner across sales, product, and design to build journeys that feel both automated and hand-crafted. You’ll measure everything. You’ll optimize aggressively. And you’ll do it with taste.
What You’ll Do
Build and manage deeply segmented lifecycle programs across signup, onboarding, activation, and retention.
Own audience creation across tools like HubSpot, Segment, PostHog, Census, or your weapon of choice.
Design high-converting campaigns across email, SMS, in-app, push, and more.
Partner with sales and client success to support expansion and re-engagement.Constantly test copy, design, send times, and flow logic to maximize performance.
Ship high-quality, high-frequency experiments and scale what works.
Maintain a hyper-segmented map of our lifecycle and keep it evolving in real time.
Monitor key KPIs and report on lifecycle performance across stages.
Who You Are
4-6yrs of experience driving lifecycle marketing campaigns
Lifecycle-obsessed. You see every customer touchpoint as an opportunity to drive value
High taste. You care deeply about the craft of your copy, CTAs, and flow design.
Deeply segmented mindset. You’re not afraid of managing 100+ micro-flows and keeping them all clean.
Analytical and creative. You think in data, but you also know what moves people.
Tool-native. You’ve probably already connected five platforms to run your ideal program.
Fast-moving. You ship, learn, and iterate without waiting for perfect.
Bonus Points
Experience in high-volume B2B or product-led SaaS environments.
Comfortable working in and around data tools like PostHog, Mixpanel, Amplitude, and Looker.
Fluency with tools like HubSpot, Customer.io, Census, Zapier, and more.
Strong copywriting instincts and a design eye.
Familiarity with experiment design and multivariate testing.
Our people are our most valuable asset. The salary range for this role is $130,000 - $160,000. Title and base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.
Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.
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