Growth Lead (AI-Native)

We're looking for our first full-time Growth Lead at Gaia. This is a rare opportunity to build from scratch in a fast-growing, AI-native company that already has traction and real revenue. You would be coming in to build repeatable growth systems to help more patients access IVF and egg freezing affordably. You'll report directly to our Head of Product and partner closely with the C-suite.

What you’ll do

Build the growth engine — not run campaigns

Architect AI-native acquisition

Deploy autonomous agents for:

• programmatic SEO content

• partnership outreach automation (100+ payor/employer targets)

• dynamic creative personalization (not manual social ad management)

Own the full funnel as a system

Instrument every step:

• traffic → qualified lead → call → signed member

Then create feedback loops that auto-optimize using:

• conversion data

• LTV

• cohort performance

Verticalize growth by ICP

Build parallel acquisition machines for our three core personas:

• distinct messaging

• distinct channels

• automated nurture journeys

Turn product into growth

Partner with Product to embed:

• referrals

• testimonials

• employer case studies

• self-serve checkout

• instant approvals

Make data compound

Create experimentation infrastructure where:

• every test feeds a central knowledge base

• AI synthesizes learnings across cohorts

• insights auto-deploy into future campaigns

You are

AI-first operator

• You’ve already replaced a meaningful portion of your workflow with Claude, ChatGPT, or similar.

  You don’t need to be a software engineer, but you must be comfortable building and deploying automations yourself (scripts, agents, no-code + code hybrids)

Systems thinker

You see growth as plumbing:

• build the pipes correctly once → results flow continuously.

Metric-obsessed, member-centric

• You can quote CAC payback by channel and feel the weight of a member testimonial.

Scrappy → scaled

You’ve been:

• first or second growth hire

• built 0→1 channels, scaled 1 to many

• handed them off

• moved to the next unlock

• You don’t need a big team or budget to win.’

Bonus

• Scaled a high-ACV, high-consideration product

  (fintech, healthcare, insurance, education)

• Built outbound partnership machines

• Launched AI agents in production

• If you think this role is made for you, email rosa@gaia.family with 3 bullet points as to why and a link to what you're most proud of having built

Why Gaia

Real impact

• Help people builds their family

True ownership

You will:

• define growth strategy

• own full P&L

• build the team as we scale

Market timing

Demand for family building is accelerating:

• state mandates

• employer benefits expansion

• delayed parenthood

• We are the only player solving financing correctly.

Compensation

• Base: $140K–$160K

• Equity: meaningful

• Bonus: tied to core growth KPIs

  • CAC

  • LTV

  • member additions

  • partnership revenue