Fractional Growth & Brand Strategist

About Set & StonesSet & Stones is a women-owned jewelry brand founded in 2016 and sold through Nordstrom, Anthropologie, Free People, Bloomingdale’s, luxury hotels, spas, boutiques, and our own ecommerce channels.We are an established brand with a strong wholesale foundation and a growing direct-to-consumer business. As we enter our next phase of growth, we’re seeking a strategist who can help identify opportunities, challenge assumptions, prioritize initiatives, and work alongside leadership to drive the business forward.We’re a small but mighty team of fewer than 10 people, so we’re looking for someone who thrives in entrepreneurial environments and enjoys helping founder-led brands scale.The OpportunityWe’re looking for a Fractional Growth & Brand Strategist to work directly with the Founder and leadership team.This is not a traditional marketing role.We’re looking for someone who has experience growing established consumer brands and can bring both strategic thinking and creative ideas to the table. The ideal candidate understands how small businesses grow, can identify opportunities we may be overlooking, and can help us focus our time and resources on the highest-impact initiatives.What You’ll DoAnalyze business performance across wholesale and ecommerce channelsIdentify growth opportunities and recommend strategic initiativesHelp prioritize projects based on potential impact and resources requiredEvaluate new sales channels, partnerships, collaborations, and business opportunitiesReview customer acquisition, retention, and brand-building strategiesAnalyze product, channel, and sales performance to uncover opportunities for growthServe as a strategic thought partner to the Founder and leadership teamBring fresh ideas and outside perspective based on experience working with other growing brandsHelp develop both short-term and long-term growth plansIdeal ExperienceExperience growing small to mid-sized consumer brandsExperience in jewelry, fashion, wellness, home, accessories, beauty, lifestyle, or similar industriesStrong understanding of both ecommerce and wholesale business modelsExperience working directly with founders and small leadership teamsAbility to think strategically while remaining practical and execution-mindedEntrepreneurial mindset with a bias toward actionStrong analytical skills and comfort working with business performance dataWhat We’re Looking ForWe’re not looking for someone to simply manage existing initiatives.We’re looking for someone who can identify opportunities, challenge our thinking, and help us determine what the next stage of growth should look like.You should be energized by helping founder-led businesses scale and excited to work alongside a collaborative, fast-moving team.StructureFractional / Contractor RoleRemoteFlexible ScheduleApproximately 5–15 hours per week (open to discussion)Ongoing engagement preferredTo ApplyPlease include:A brief introductionRelevant brand experienceExamples of businesses you’ve helped growYour typical engagement structureYour hourly, monthly retainer, or project-based pricingPlease mention the word **COMPREHENSIVE** and tag ROjox when applying to show you read the job post completely (#ROjox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.