Digital Marketing Specialist

As a Digital Marketing specialist, you’ll help build SunnyData's digital presence and drive demand generation as we scale our brand and business, going from a startup to an established player in the Databricks sector.

The Impact You’ll Have

• Implement SEO strategies (traditional + AI search optimization) to increase web traffic increase and generate qualified inbound leads from our website/content.

• Manage our LinkedIn and Medium presence to establish thought leadership across Financial Services, Healthcare, Retail, and Manufacturing verticals.

• Manage and maintain the SunnyData website.

• Optimize digital channels to drive 250+ qualified candidate applications annually through improved employer branding and career site experience.

• Partner with AEs and leadership to ensure our digital presence supports deal velocity and reflects our verticalized expertise

• Implement robust analytics (GA4, tracking pixels, conversion optimization) to prove ROI and continuously improve campaign performance

• Translate our technical depth into compelling digital narratives that resonate with enterprise buyers seeking Databricks modernization partners

• Support our website and brand design initiatives.

What We Look For

• 2-4 years of B2B digital marketing experience, preferably in technology consulting, professional services, or enterprise software.

• Proven SEO/SEM/ AI SEO expertise with demonstrated results driving organic traffic growth and lead generation.

• Website management experience with modern CMS platforms (WordPress, Webflow, HubSpot, or similar), including leading redesign projects.

• Analytics proficiency: Strong knowledge of GA4, tracking implementation, and conversion rate optimization.

• Social media management experience, especially building B2B audiences on LinkedIn.

• Email marketing expertise with platforms like HubSpot, Mailchimp, or similar marketing automation tools.

• Project management skills: Ability to lead cross-functional initiatives (website redesign, agency partnerships) while juggling day-to-day execution.

• Self-starter with ownership mindset: Comfortable working autonomously, making decisions, and driving initiatives from strategy through execution.

Nice to have:

• Experience with data/analytics technologies (Databricks, Snowflake, modern data stack), understanding of AI-powered search optimization (GEO-SEO), or familiarity with enterprise ABM tactics.

Education:
Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent practical experience).

About SunnyData
At SunnyData, a leading DataBricks technology partner, our mission is to empower customers with scalable architectures, robust data engineering pipelines, seamless data consumption layers, and advanced ML and AI applications.

Our Commitment to Diversity and Inclusion
At SunnyData, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at SunnyData are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Why Join SunnyData?

• Innovative Environment. Work with cutting-edge technologies and industry leaders in data engineering and AI.

• Customer Impact. Make a real difference in how businesses leverage data for strategic decision-making.

• Career Growth. Opportunities for professional development and career advancement.

• Collaborative Culture. Join a supportive team that values collaboration and knowledge sharing.

Location: UY (Hybrid)

Type: Full-time / Part-time optional (6 hrs)