Creative Strategist (Background in Design Required)
Role Overview
This mid to senior level Creative Strategist role involves developing performance-driven creative strategies for digital channels like paid social and Google, analyzing data to inform concepts, and writing actionable briefs for designers and creators. The hire will collaborate with media buyers and clients to align creative with performance goals, focusing on direct-response ads and audience research to drive scalable results in a remote creative team environment.
Perks & Benefits
This is a fully remote role with no specified time zone expectations, offering the opportunity to work directly with senior creative leadership and gain exposure to various brands and performance challenges. Compensation is commensurate with experience, and the role likely includes flexible work arrangements typical of remote tech jobs, fostering a collaborative and fast-paced environment.
Full Job Description
Creative Strategist
Location: Remote
Reports to: Creative Director
Type: Full-Time
Compensation: $70,000–$90,000 based on experience
About the Role
Matchnode is a paid social agency running performance advertising for DTC and healthcare clients on Meta and TikTok. We're looking for a Creative Strategist who can read performance data, decide what to test next, and write briefs that actually get great work made.
You'll own the creative strategy layer across a book of clients — running two-week sprint cycles, managing ad approvals daily, and using AdNova to drive every brief you write. This role sits between the data and the designers. You're the one who figures out what we should make and why.
What You'll Do
Write creative briefs every sprint using performance data from AdNova
Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client
Write UGC briefs and review creator scripts for clients on the UGC package
Join weekly client calls and keep internal status docs current
Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context
What We're Looking For
3–5 years in paid social creative strategy, ideally in direct response or performance marketing
Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration
Can write a brief a designer or creator can execute without follow-up questions
Comfortable in performance data and knows how to turn it into a creative direction
Process-disciplined — can hold a creative opinion and still move work forward
Design background helpful for creative judgment, but you won't be making the ads
Comfortable with AI tools as a real part of your workflow
Bonus Points
Agency background, especially performance or growth
Health or wellness client experience
UGC or creator workflow familiarity
Interview Process
Includes a live creative assessment, you'll work through a brief from a real data set in real time.
How to Apply
Submit your resume, a short cover letter, and a creative portfolio of briefs, ads or paid social work you've done with context on your role.
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