Brand Strategist
Role Overview
This is a mid-to-senior level freelance Brand Strategist role focused on growing audience and brand identity for entertainment/media clients. Day-to-day involves developing social growth strategies, advising on content pillars and short-form video, managing community engagement, and providing paid media recommendations. The strategist collaborates with filmmakers and internal teams to align social strategy with broader brand objectives, operating independently as a consultant.
Perks & Benefits
This is a fully remote freelance position, offering flexibility to work from anywhere. The role allows for independent consulting with strategic impact on brand growth. While not explicitly stated, typical remote perks include flexible hours and the ability to manage your own schedule. The focus on community building and creative strategy offers a rewarding opportunity to shape authentic brand identities.
Full Job Description
We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.ResponsibilitiesDevelop an audience growth strategy across Instagram, TikTok, and other social platformsAdvise on content pillars, themes, and positioning for a distinctive social brandRecommend Reels and short-form video strategies, including content cadence and formatsBuild and manage community engagement initiatives and creator/fan partnershipsProvide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growthDefine target audiences and advise on segmentation and growth opportunitiesCollaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. RequirementsProven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brandsExpertise with Instagram, TikTok, Meta (Facebook), and short-form video contentStrong understanding of community building and creator engagementAbility to operate independently as a freelance consultant while providing strategic guidanceUS-based or strong knowledge of the US film and entertainment audience preferredPlease mention the word **WINDFALL** and tag RMmEwMTo0Zjk6YzAxMDpkNzNkOjox when applying to show you read the job post completely (#RMmEwMTo0Zjk6YzAxMDpkNzNkOjox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
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