Brand Strategist
Role Overview
This senior-level Brand Strategist role focuses on developing and executing audience growth and content strategies across Instagram, TikTok, and other platforms. The strategist will advise on content pillars, short-form video, community engagement, and paid social, collaborating with internal teams to build an authentic brand identity. Day-to-day work involves defining target audiences, recommending content cadence, and managing creator partnerships to drive growth for entertainment or media brands.
Perks & Benefits
This is a freelance consultant role offering flexibility to work remotely from anywhere in the US. You'll have the opportunity to shape brand strategy for a digital company, with potential for long-term collaboration. The position emphasizes creative autonomy and impact on audience development, with no strict time zone constraints beyond US-based audience knowledge.
Full Job Description
We are seeking a Brand Strategist to define and execute a high-level brand and social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity.ResponsibilitiesDevelop an audience growth strategy across Instagram, TikTok, and other social platformsAdvise on content pillars, themes, and positioning for a distinctive social brandRecommend Reels and short-form video strategies, including content cadence and formatsBuild and manage community engagement initiatives and creator/fan partnershipsProvide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growthDefine target audiences and advise on segmentation and growth opportunitiesCollaborate with the filmmaker and internal teams to align social strategy with broader brand objectives. RequirementsProven experience in audience growth, social media strategy, and paid media for entertainment, media, or creator-led brandsExpertise with Instagram, TikTok, Meta (Facebook), and short-form video contentStrong understanding of community building and creator engagementAbility to operate independently as a freelance consultant while providing strategic guidanceUS-based or strong knowledge of the US film and entertainment audience preferredPlease mention the word **DOMINATES** and tag RMmEwMTo0Zjk6YzAxMDpkNzNkOjox when applying to show you read the job post completely (#RMmEwMTo0Zjk6YzAxMDpkNzNkOjox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
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