B2B Sales Lead

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a client building a consumer health platform that measures and interprets hormone and biomarker data, translating complex physiological insights into personalized guidance through a mobile app designed to help people better understand and take action on their health.

About the Role

We’re hiring a B2B Sales Lead to build and scale a new partnerships and revenue channel for a fast-growing consumer health platform.

This is a build-from-scratch role with real momentum. There is already inbound interest and an early pipeline across multiple partner types, but the repeatable playbook — buyer journeys, deal structures, and scalable sales processes — still needs to be defined.

You’ll work across a diverse set of partner segments including sports and performance organizations, healthcare and wellness practitioners, corporate wellness programs, and research institutions exploring new ways to integrate biomarker insights into their work.

Your role will be to identify the highest-value opportunities, develop the go-to-market approach for each segment, and close partnerships that drive meaningful revenue growth.

You’ll operate as a senior individual contributor, working closely with company leadership to shape the long-term B2B strategy.

Montreal-based preferred. Open to exceptional U.S.-based candidates working remotely.

Responsibilities

• Define and prioritize the B2B opportunity landscape, identifying the most promising partner segments and buying journeys

• Build and manage a multi-segment sales pipeline from first contact through signed agreement and revenue realization

• Develop the sales narrative, pitch materials, and outreach strategies needed to engage different buyer types

• Close partnerships across diverse organizations including sports performance teams, healthcare practitioners, corporate wellness programs, and research institutions

• Serve as the voice of the B2B customer internally, translating partner needs into insights for product, pricing, and packaging

• Establish the sales processes, frameworks, and playbooks that will enable the B2B channel to scale

• Work closely with leadership to shape the long-term partnerships strategy and revenue growth

What We're Looking For

• 5+ years of experience in business development, partnerships, or B2B sales

• Experience at an early-stage startup, building a sales motion or partnerships channel from scratch

• Proven track record closing deals across multiple buyer types, ideally including both SMB and institutional buyers

• Strong ability to qualify, prioritize, and manage a complex pipeline across multiple segments simultaneously

• Excellent communicator who can adapt their approach across different stakeholders and decision-makers

• Comfortable operating as a high-ownership individual contributor in a fast-moving environment

• Strong strategic instincts paired with a bias toward execution and closing deals

Nice to Have

• Background in health, wellness, sports performance, or diagnostics

• Experience selling to healthcare practitioners or clinical organizations

• Familiarity with academic research partnerships or institutional procurement processes

• Experience with corporate wellness programs, employee benefits, or gifting partnerships

Why Join

• Work on technology designed to help people better understand and improve their health over time

• Join a small, high-performing team where your work directly shapes the product and company trajectory

• Operate in an early-stage environment with high ownership and autonomy

• Flexible schedules and a culture that prioritizes focus and thoughtful work