Account Executive (US & CAN Market)

About Stora

Stora is a self storage software platform at the forefront of a technology-led transformation of the industry. We help self storage operators run better businesses through automation, payments, reporting, and modern customer experiences.

In just over four years, Stora has helped hundreds of operators globally process tens of millions in automated payments. We’ve built a reputation as innovators in our space, with a fast-growing product and a team focused on clarity, momentum, and real outcomes.

We’ve proven product-market fit across multiple regions. Our next phase of growth is a deliberate, well-resourced push into North America and Canada.

Why this role matters

As our first US & Canada-focused Account Executive, you’ll be responsible for taking qualified opportunities and turning them into real, repeatable revenue. You’ll work closely with SDRs, Marketing, Product, and Customer Success to help define what “good” looks like in a new market.

• This is a foundational hire for Stora’s US expansion.

• You won’t be inheriting a perfectly oiled machine.

• You will be shaping how we sell into the US and Canada from day one.

This role is about execution and learning in parallel. Win deals. Feed insight back. Improve the system. Repeat.

Please Note: This is a hybrid role, 4 days at our Belfast HQ and 1 day WFH.
Working Hours: US East Coast aligned (approx. 2pm–10pm UK Mon-Thursday)

What you’ll be doing

• Owning the full sales cycle for US & Canadian prospects, from first meeting to close

• Running high-quality discovery and demos with self storage operators

• Qualifying opportunities rigorously (no happy-ears selling)

• Closing new ARR and contributing directly to US revenue targets

• Partnering closely with SDRs on handover, deal strategy, and follow-up

• Working with Marketing to refine ICPs, messaging, and objections

• Feeding real market insight back into Product and GTM strategy

• Helping define playbooks, pricing learnings, and sales motion as we scale

This is not a passive AE role.

You’ll be expected to think, challenge, and improve how we sell.

Who this role is for

This role is ideal if you are:

• An experienced SaaS AE with strong SMB or mid-market experience

• This isn’t your first “early US & CAN expansion” role

• Comfortable selling remotely into North America from the UK

• Sharp on discovery, value-based selling, and objection handling

• Commercially minded you understand how deals actually get done

• Comfortable with ambiguity and change

• Someone who enjoys building as well as closing

You don’t need US passport experience. You do need the maturity to sell confidently into a different market.

What we care about

• Strong discovery and qualification discipline

• Clear, confident communication

• Commercial judgment; knowing when to push and when to walk away

• Coach-ability and intellectual honesty

• Ownership of outcomes, not just activity

• Comfort working in a fast-moving, scaling environment

• A bias for action over perfection

Why Stora

• A front-row seat to a serious North America and Canada market entry

• A product that already has traction, not a science experiment

• Real influence on how US sales is built and scaled

• Clear targets, clear expectations, no theatre

• A culture that values momentum, clarity, and delivery

• Strong cross-functional collaboration

This is a role where good performance is noticed quickly and rewarded appropriately.

What we offer

• Base salary from £45,000+

• Realistic and achievable OTE ~£75,000

• Private health insurance for you and your family

• Company pension

• 35 days annual leave

• Share options: genuine upside as Stora scales

• WFH budget

• L&D support and ongoing sales coaching

• Regular in-person team and company events

Next steps

We review applications on a rolling basis and move quickly when there’s a strong fit.

If you’re excited by the idea of being an early commercial hire in a US expansion and want to help build something properly, we’d love to hear from you.

Equal Opportunities at Stora

Stora is proud to be an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone is treated with dignity and respect, and where individual differences are valued.

We welcome applications from all suitably qualified candidates regardless of age, disability, gender, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religious belief or political opinion, or sexual orientation.

All recruitment and employment decisions are made on the basis of merit, competence, and business need. We actively promote equality of opportunity and fair participation in line with our responsibilities under Northern Ireland equality legislation.

If you require any reasonable adjustments during the recruitment process, please let us know.