Account Executive, Media Relations
Role Overview
This mid-level Account Executive role involves developing and executing media relations strategies for health and wellness brands, including drafting press materials, conducting media outreach, and securing placements across various outlets. The position requires managing client relationships, overseeing reporting with entry-level staff support, and organizing client events while working within a communications agency team environment.
Perks & Benefits
This is a fully remote position with flexible work arrangements, likely supporting a distributed team using collaboration tools like Slack and Google Suite. The role offers exposure to innovative health and wellness brands, opportunities for career growth in media relations, and a culture that values storytelling and relationship-building with media professionals.
Full Job Description
Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.
We’re filling this role for a fast-growing communications and experiential agency supporting some of the most innovative brands in health, wellness, fitness, and performance.
ESSENTIALS:
Three to five years experience in public relations, media relations, or corporate communications (agency, in-house, or a combination)
Confident as client and media relations facing
Sharp proactive and reactive media relations instincts
Strong writing, communication, and organizational skills
Passion for storytelling and building relationships with the media
Oversee reporting with support of entry-level staff
Entrenched in health, wellness, fitness, and performance (athletes and enthusiasts strongly encouraged to apply!)
KEY RESPONSIBILITIES:
Assist in developing and executing media relations strategies and campaigns
Draft and distribute press materials including pitches, press releases, and media alerts
Conduct media outreach to secure placements in print, digital, and broadcast outlets
Conduct and secure new media opportunities with content creators and influencers, podcasts, and YouTube
Design and support client events while hosting media and VIPS
Monitor media coverage and create client-ready reports and recaps
Maintain and update media lists and databases
Support client account teams with research, administrative tasks, and meeting prep
SKILLS AND SYSTEMS:
Asana, Google Suite, Notion, and Slack
Help A Reporter Out (HARO), MuckRack, Press Hook, QUOTED, TV Eyes
Associated Press Stylebook
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