VP of Marketing
Role Overview
As VP of Marketing, you will lead all marketing activities, driving a differentiated go-to-market strategy and top-of-funnel acquisition for qualified leads. This senior executive role involves managing a small team, recruiting across functions, and setting processes to scale marketing efforts, with a focus on developer and cloud infrastructure audiences. You will directly impact pipeline generation for Commercial and Enterprise segments while mentoring and developing the marketing organization.
Perks & Benefits
This role is remote with a preference for candidates based in NYC, offering flexibility in location. Benefits include an estimated annual base salary of $250,000 to $350,000, equity, 401(k) plan, medical, dental, and vision benefits, and education stipends. The culture emphasizes efficiency, collaboration, and a bias for action in an early-stage startup environment, with opportunities for career growth as part of the executive team.
Full Job Description
About Vantage:
Vantage is a cloud cost visibility and optimization platform, alternatively known as a FinOps platform. We help companies of all sizes manage their cloud infrastructure costs: everything from individual developers all the way up to multiple Fortune 500 customers. Our co-founders are industry veterans who have been former infrastructure engineers and product managers at DigitalOcean and AWS. The company is an efficient and hard working team of ~60 employees across the US with a New York City center of gravity.
Our current customers include Block, FanDuel, Aflac, Rippling, Vercel, HelloFresh, PBS, PlanetScale, and Starburst.
Vantage has raised $25M in total venture capital, most recently a $21M Series A financing round in March of 2023. Our investors include outstanding, top-tier investors including Andreessen Horowitz, Scale Venture Partners, Matthew Prince (Co-Founder & CEO, Cloudflare), Calvin French Owen (Co-Founder, Segment), Ben and Moisey Uretsky (Co-Founders, DigitalOcean), Stephanie and Nat Friedman (CEO, Github), Julia Lipton, Brianne Kimmel and others.
About The Role:
Vantage is looking for a hands-on executive to lead our marketing organization, ideally based out of our NYC office. This person will be the single-threaded leader for all marketing activities at Vantage. You’ll be working with our small but mighty marketing team to drive best-in-class developer-focused marketing that focuses on our ICP of modern engineering teams. You’ll be driving towards generating qualified pipelines for both Commercial and Enterprise segments. While you’ll be a leader of the team, we have an expectation that you can dive in and get your hands on specific projects to drive progress directly yourself at this stage of the company.
Vantage VP-Marketing will be a member of the executive team alongside an otherwise fully built out executive team. It’s okay if you aren’t fluent in our market, but we’re hopeful you’re fluent in dev-tools/infrastructure and can apply your learnings from that to our market.
What You Will Do:
Drive a highly differentiated go-to-market strategy with key stakeholders to strengthen our customer engagement across all products.
Drive efficient top-of-funnel acquisition of qualified new leads.
Drive traffic to our web properties.
Manage and develop our growth, content marketing and product marketing management individual contributors.
Recruit across product marketing, content marketing, community and performance marketing functions.
Define the processes, workflows and infrastructure by which the Marketing teams function and to ensure we can effectively deploy products at scale
Empower the team - clearly articulate goals for success by providing resources and direction for them to execute
Set the prioritization framework, KPIs, and mindset for our Product Marketing function. Coach, mentor, and scale a team of managers and individual contributors
What We’re Looking For:
An experienced professional with a minimum of 10 years of relevant experience with the cloud, developer tools, infrastructure or other relevant B2B SaaS/infra technology
Strong, collaborative people manager with a minimum of 3+ years of leadership experience.
Organized builder with experience setting up team infrastructure and processes that keep business objectives in mind
Trusted leader with an executive mindset and proven skill in mentoring, hiring, and developing employees
A presenter with an ability to command an audience and tell compelling stories
Excellent interpersonal communicator with high emotional intelligence
Working knowledge of cloud infrastructure
Knows what great marketing looks like at a well-performing organization.
Desire to join an early stage startup.
A bias for action and ability to get things done.
A kind person.
Bonus Points:
Monitoring and observability expertise
Experience building and deploying to cloud infrastructure (AWS, Azure, GCP, etc.)
Bachelor’s degree in Computer Science or a related STEM field
Pay & Benefits
The estimated annual US base salary range for this role is $250,000 to $350,000. This salary range may be inclusive of several career levels and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location.
Additional benefits for this role may include: equity, 401(k) plan; medical, dental, and vision benefits; and education stipends.
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