VP of Marketing

About Orum

Orum’s AI-powered suite frees salespeople to do what they do best: connect, listen, and sell. Our products gives sales teams everything they need to connect faster, sell smarter, and grow revenue. From intelligent dialing and real-time conversation insights to AI-driven coaching and virtual sales floors, Orum is powering thousands of sales teams to have more meaningful conversations and turn every call into measurable impact. Companies who use Orum connect 5x faster and book millions in new pipeline every month.

As a company, we are a remote-first team of builders and dreamers creating a future where work feels more meaningful and connected. If you’re excited to change how the world sells, join us. For more information, visit https://www.orum.com/

Role Overview

The VP of Marketing will be responsible for defining and amplifying Orum’s story — ensuring that our message resonates with the market, drives growth, and reinforces our leadership in AI sales tech. This leader will oversee Brand, Product Marketing, Content, Communications, and Demand Generation, aligning all marketing programs around a unified narrative that fuels revenue and brand equity.

You’ll combine creativity with commercial acumen — blending storytelling, data-driven execution, and cross-functional influence to scale Orum’s impact.

Key Responsibilities

Strategic Leadership

• Own Orum’s marketing vision, strategy, and execution across brand, product marketing, and demand generation.

• Build and lead a high-performing marketing organization that drives measurable business outcomes.

• Partner with the CEO, CGO, and CRO on strategic growth initiatives, market expansion, and category design.

Brand, Positioning & Product Marketing Leadership

• Define and evolve positioning, messaging, and differentiation across Orum’s product portfolio.

• Position Orum as a category-defining leader in AI sales technology through analyst, partner, influencer and media engagement.

• Lead GTM strategy for new products, features, and strategic initiatives in partnership with Product and Sales.\

• Drive AI Coaching Suite adoption through compelling storytelling, enablement, and customer advocacy.

• Oversee competitive intelligence, pricing strategy, and win-loss insights to inform GTM priorities.

Demand Generation & Revenue Partnership

• Own marketing-sourced pipeline, while serving as a true partner to Sales in driving total pipeline and revenue growth.

• Build and evolve a full-funnel demand engine that includes inbound, outbound support, ABM, lifecycle marketing, and field programs.

• Partner with the Growth team to ensure demand programs align to market positioning and revenue goals.

• Elevate Orum’s brand presence through high-impact campaigns, thought leadership, PR, and events.

• Build content that educates, inspires, and differentiates — from narratives and case studies to executive-level insights.

• Bring analytical rigor to both lower-funnel performance and upper-funnel brand and audience investments. Translate marketing activity into business outcomes with clarity, confidence, and credibility.

Cross-Functional Collaboration

• Align closely with Product, Sales, and Customer Success to drive cohesive end-to-end customer experiences.

• Ensure consistent storytelling across all touchpoints — from marketing and sales and partner enablement to onboarding and retention.

• Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement.

Qualifications

• 10+ years in B2B SaaS marketing, with at least 5 years leading product marketing or integrated marketing teams.

• Proven success owning both brand and product marketing for a high-growth company.

• Experience positioning and scaling a business as a category leader in a competitive or emerging market.

• Deep understanding of AI, sales technology, and GTM strategy.

• Strong leadership, communication, and storytelling skills — able to inspire teams and influence executives.

• Data-driven mindset with a passion for measurable outcomes.

Why Orum

• Lead the full marketing organization of a Series B company at the forefront of AI sales innovation.

• Partner directly with the CEO and CGO to shape category strategy, brand growth, and product adoption.

• Drive measurable impact on pipeline, revenue, and market leadership.

• Competitive compensation, equity, and benefits package.

Compensation & Benefits

• Base salary: $240,000 with $80,000 in variable compensation

• Flexibility to work anywhere in the U.S.

• Flexible Vacation Policy.

• Orum Days Off (first Friday each month, two weeks off at year end, and additional observed holidays).

• 90% coverage for employees and dependents for medical, dental, and vision.

• Online behavioral health and virtual healthcare options.

• Parental leave with quota relief.

• Life Insurance and AD&D coverage.

• 401(k) savings plan.

• Meaningful stock options.

• $1,000 equipment reimbursement (yours to keep).

• Company retreats and meetups to connect in person.

• Company ERG — Women of Orum (WOO).

Orum Is An Equal Opportunity Employer

We're committed to continually adding to our diverse team that represents various backgrounds, perspectives, and skills. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or accommodation due to a disability, you may contact us at hr@orum.com. In short, we want you to join in on the ride if you're talented for one of our roles, with no other qualifiers.