VP Marketing

VP of Marketing (Contractor/Fractional) B2B Services & SoftwareLocation: Remote within the United States, Brazil, United Kingdom, Netherlands, France, Italy, or GreeceReports To: SVP of Product & MarketingSchedule: Approximately 20 hours per week, spread across 5 days (Monday Friday), with preferred working hours overlapping Europe afternoons and U.S. mornings (CET/CT)Duration: up to 12 months, with potential for contract-to-hireLanguage: EnglishRole OverviewFoodChain ID seeks a VP of Marketing to lead its global function through rapid growth and transformation. This leader will align marketing with divisional priorities, accelerate pipeline growth, and position the company as a trusted B2B thought leader. Partnering closely with Sales and Business Units, the role fosters a one-team culture while building global cohesion and developing senior marketing talent to drive measurable impact. We are a Private Equity backed company so you can expect accountability, quick decision making and loads of fun along the way.Key ResponsibilitiesStrategic Marketing Leadership Serve as the strategic integrator across Product, Growth, Operations, and Corporate Marketing ensuring alignment, consistent communication, and shared learnings to accelerate pipeline generation. Champion a shift toward customer-problem-first marketing, embedding this mindset into campaign design, GTM planning, and content strategy. Lead adoption of AI tools to streamline workflows (i.e., increase productivity), leverage rapid execution of growth targets, and inform evidence-based continuous improvement. Mentor and prepare senior marketing leaders for VP-level readiness through coaching, frameworks, and structured development. Assess organizational strengths and resource gaps, recommending role realignment, targeted hiring, or selective use of external support. Performance Management & ROI Optimization Lead the implementation of AI tools that enhance productivity, accelerate persona validation, and enable dynamic content refinement based on customer signals and market conditions. Own continuous improvement process for campaign ROI, with pipeline generation as an indicator, in partnership with Marketing Operations and the relevant Sales Teams. Identification and Management of External Agencies Lead selection, onboarding, and performance management of external marketing agencies and contractors. Establish internal workflows and processes to ensure seamless collaboration and accountability through clear KPIs. Cross-Functional Influence & Communication Act as a strategic partner to Business Unit General Managers, Service Leaders, and SVPs, ensuring marketing initiatives are fully aligned with business priorities and that marketing and sales operate as a unified team. Define clear engagement models and expectations between marketing sub-functions and the broader FoodChain ID organization, reducing friction and driving alignment. Launch Marketing in Action updates to showcase initiatives, foster collaboration, and strengthen marketing s role in companywide strategic planning. QualificationsExtensive experience in B2B services or software marketing, with hands-on expertise in demand generation, product marketing, and team building. AI-capable executive: able to integrate human team expertise with AI tools to drive agility, insight, and performance across marketing workflows. Demonstrated ability to drive success in a matrixed organization, influencing action across divisions and departments through strong collaboration. Demonstrated ability to build strong, collaborative working relationships with colleagues and stakeholders across multiple countries and cultures in a global environment. Demonstrated ability to mentor and develop mid-level leaders into senior roles. Proven experience driving growth or marketing strategy for businesses utilizing enterprise-level SaaS solutions. Experience working within private equity-owned organisation is essential.Regulated industries (such as food, agriculture, or dietary supplements) is highly preferred. CompetenciesUnites people across functions, inspires alignment, and drives accountability to deliver measurable growth outcomes. Turns strategy into execution with discipline and focus, ensuring marketing programs accelerate pipeline and support divisional priorities. Proven track record of leading transformation within large organizations (ideally PE-owned), driving change at scale while developing leaders and building trust across sales and business units. Key MetricsPipeline generation per month (measured in $ value influenced by marketing) Marketing-sourced revenue contribution (% of total new bookings) Experience RequirementsSenior Manager/Supervisor