User Acquisition Manager
Role Overview
This mid-level role involves managing user acquisition strategies across channels like Apple Ads, Meta Ads, and TikTok for mobile app clients, including account setup, performance optimization, and reporting. The hire will work in a remote-first team, collaborating across 20+ countries to drive client growth and improve key metrics such as CPI and ROI. Impact includes accelerating marketing success for top mobile companies through data-driven strategies and campaign management.
Perks & Benefits
Benefits include flexible remote work with a remote-first culture, coverage for coworking or office hubs, and a flexible schedule for work-life balance. Professional development is supported through conferences, internal courses, and semi-annual performance reviews, with a micro-management-free environment. Health and wellness offerings include medical insurance or compensation, paid sick leave, and generous time off policies.
Full Job Description
SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:
SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
Why SplitMetrics?
For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
Integrated AI into our strategic approach since 2023.
Effectively collaborate across 20+ countries with a remote-first and supportive culture.
About the role:
As a User Acquisition Manager, your primary mission will be to manage the implementation of diverse user acquisition strategies across multiple channels for the top-level mobile app developers and publishers. Your role is not just management; it's a strategic journey, charting the course for unparalleled success in the competitive landscape of user acquisition.
SplitMetrics Agency works closely with SplitMetrics products which provide us with a wealth of unique knowledge and insights that can't be found in the public domain. This includes benchmarks, trends, A/B tests, and more, giving us a competitive edge.
In this role you will:
Work with major ad networks for mobile apps: Apple Ads – main source, also Meta Ads, Tiktok Ads, Google Ads, Unity.
Make a full analysis of ad accounts' structure, settings and performance.
Set up accounts from scratch (turn-key setup) using best practices.
Perform daily and weekly actions to support account performance and to meet the given KPIs. Includes bid optimization, keywords optimization, conversion optimization etc.
Develop weekly and monthly reports.
Work on creatives.
Writing guidelines and additional materials for customer education.
How we measure success in this role:
KPIs:
Client Retention Rate – 85%+ year-over-year.
Client Portfolio Growth – Manage and grow a portfolio of 4–6 clients simultaneously.
Campaign Performance Metrics – Improve client CPI, CPA, conversion rates, and overall profitability.
UVP: Helping multiple clients accelerate marketing success by optimizing campaigns, increasing ROI, and building high-impact strategies that drive sustainable business growth.
About you:
2+ years of experience in mobile user acquisition for mobile apps or games.
Proficiency in MS Excel or Google Sheets.
Excellent analytical, organizational, project management and time management skills.
Upper Intermediate or Advanced English level.
What is there for you?
Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
Our Culture
At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:
Move Fast
Get Sh*t Done
Build Together
Strive for Transparency
Own What You Do
Learn + Share = Excel
Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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