Sr. Marketing Performance Analyst (Contract)
Role Overview
As a Sr. Marketing Performance Analyst at Cohere, you will analyze marketing performance across various channels, develop dashboards, and support strategic planning initiatives. This senior-level role within the Marketing Operations team will drive data-informed decision-making and optimize lead scoring models, impacting the company's growth in the B2B enterprise sector.
Perks & Benefits
Cohere offers a fully remote work environment with a flexible contract duration of three months. The company emphasizes a culture of collaboration among cross-functional teams and provides opportunities for career growth in a rapidly scaling technology firm. Employees can expect to engage with cutting-edge AI tools and contribute to strategic initiatives that drive real-world business solutions.
Full Job Description
Who are we?
Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.
We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.
We are a global technology company co-headquartered in Toronto and San Francisco, with key offices in London, New York City, Montreal, Seoul, Germany and Paris. Join us!
Location: Remote/Hybrid
Duration: 3-month fixed-term contract
Team: Marketing Operations
Position Overview
We are seeking a senior-level Marketing Performance Analyst to join our team on a contract basis to support Marketing Financial Performance Analytics. This role will be critical in driving data-informed decision making across our rapidly scaling B2B enterprise.
Key Responsibilities
Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
Partner with leadership to support strategic planning initiatives and establish performance targets
Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
Optimize lead scoring models and attribution reporting, conducting rigorous model validations
Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations
Required Qualifications
Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation
Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred
Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations
Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks
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