Sr. Director, Search Engine Marketing (SEM)

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

The Senior Director of Search Engine Marketing (SEM) is a critical growth leader responsible for scaling one of the company’s largest and most efficient acquisition channels. This role owns strategy, execution, and performance across Google, Bing, and emerging search surfaces (including Shopping, YouTube, and app ecosystems), managing a 9-figure annual budget with clear accountability to revenue and operating income.

This leader will go beyond channel optimization—driving end-to-end growth across the full user journey, from keyword to landing page to onboarding experience. They will also define how automation, AI, and machine learning are embedded into SEM workflows, dramatically improving efficiency, speed, and performance.

Success in this role requires a combination of deep SEM expertise, strong operator instincts, and the ability to influence product, brand, and go-to-market strategy.

What You'll Do:

Own and Scale a High-Impact Growth Channel

• Define and execute a best-in-class SEM strategy across core and emerging surfaces (Google, Bing, Shopping, YouTube, app acquisition, etc.)

• Manage and optimize a 9-figure SEM budget, ensuring efficient allocation of spend to maximize revenue and contribution margin

• Establish clear performance frameworks, tying SEM directly to business outcomes (LTV, CAC, payback, operating income)

Lead Automation & AI-Driven Transformation

• Identify and implement opportunities to reduce manual execution through automation and tooling

• Act as the strategic owner for AI/ML integration across SEM, including bidding, creative generation, query expansion, and performance optimization

• Build systems and processes that enable the team to operate faster, with higher leverage and improved decision-making

Drive Growth Beyond the Ad

• Partner cross-functionally with Product, Engineering, Design, and Lifecycle teams to improve landing page performance, conversion rates, and onboarding flows

• Identify and execute opportunities to improve the full acquisition funnel, not just media efficiency

• Influence go-to-market strategy for new categories and products, ensuring SEM is integrated early and effectively

Build and Lead a World-Class Team

• Lead, mentor, and scale a high-performing SEM team (managers through directors)

• Establish clear operating rhythms, performance expectations, and development paths

• Build a culture of experimentation, accountability, and continuous improvement

Drive Experimentation & Insights

• Develop a robust testing roadmap across bidding, creative, landing pages, and funnel optimization

• Leverage data to identify growth opportunities and prioritize the highest-impact initiatives

• Regularly communicate performance, insights, and strategic recommendations to executive stakeholders

Cross-Functional Leadership

• Partner closely with Growth, Product, Operations, Business Development, and Medical teams

• Ensure SEM insights inform broader company strategy, including pricing, packaging, and positioning

• Act as a key stakeholder in company-wide growth planning

You Have:

• 10+ years of experience in performance marketing with deep expertise in SEM

• Proven track record managing large-scale SEM budgets ($20M+ annually) with strong ROI outcomes

• Demonstrated success driving incremental revenue and efficiency gains at scale

• Experience implementing automation, scripting, or AI/ML solutions within paid media workflows

• Strong analytical foundation with the ability to connect channel metrics to broader business outcomes

• Experience influencing product, UX, and lifecycle strategies to improve conversion and retention

• Exceptional leadership skills with experience managing and developing senior team members

• Strong communication skills with the ability to align cross-functional stakeholders and executive teams

   

Bonus if You Have:

• Experience in high-growth, consumer subscription, or healthcare environments

• Familiarity with experimentation frameworks and advanced attribution methodologies

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at accommodations@forhims.com and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation. Hims & Hers gives consideration to all qualified applicants without regard to any protected status, including disability. Please do not send resumes to this email address.

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