Social Media Lead - USA

About Inworld

At Inworld, we believe that the benefits of AI should extend beyond business workflows to the applications and experiences that we enjoy every day. We began by pushing the frontier of lifelike, interactive characters for games and entertainment, pioneering realtime conversational AI at scale. Today, we apply that expertise to provide the multimodal models, pipelines and tools needed to build and evolve consumer-scale, real-time conversational AI applications across learning, health, social, assistants, games and media.

We’ve raised more than $125M from Lightspeed, Section 32, Kleiner Perkins, Microsoft’s M12 venture fund, Founders Fund, Meta and Stanford, among others. Our technology has powered experiences from companies such as NVIDIA, Microsoft Xbox, Niantic, Logitech Streamlabs, Wishroll, Little Umbrella and Bible Chat. We’ve also been recognized by CB Insights as one of the 100 most promising AI companies globally and have been named one of LinkedIn's Top 10 Startups in the USA.

Your impact

We’re looking for a strategic and creative Social Media Lead to define and lead Inworld’s social presence. You’ll set the vision for how we show up across channels, develop high-impact content, and grow communities that influence developer conversations. You’ll shape how Inworld communicates its story and interacts with its audiences.

What you’ll do

• Develop and lead the social media strategy for Inworld across LinkedIn, Reddit, X, Meta, YouTube, and other developer-facing platforms

• Build and manage a unified social presence that resonates with developers and enterprise audiences alike

• Drive influencer and creator partnerships within the developer ecosystem

• Partner with product, and marketing teams to align messaging and amplify launches

• Build demo-driven content programs showcasing Inworld technology in real-world use cases

• Leverage AI tools to automate workflows, accelerate content creation, and analyze performance

• Oversee social listening and community engagement to shape conversation around AI, creativity, and developer innovation

• Establish best practices, metrics, and frameworks to measure and optimize content impact
  

What you’ll bring

• Proven experience leading social media strategy for a developer-focused brand

• Deep understanding of developer culture, community dynamics, and the social platforms that matter most to them

• Exceptional written and verbal communication skills in English

• Technical background or strong familiarity with developer tools, APIs, or software workflows

• Track record of building brand visibility, engagement, and community across multiple channels

• Ability to blend creativity with data to drive measurable outcomes

• Comfortable being both strategic and hands-on in execution

• BA/BS degree or higher, with technical degrees a plus

• Established presence or credibility within developer or technical creator circles
  

In-office location: Mountain View, California, United States. Candidates must be based in the SF Bay Area or willing to relocate (you will be working on-site in our South Bay office a few days a week).

The base salary range for this full-time position is between $180,000 - $230,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.