Social Media & Content Executive
Role Overview
This mid-level role involves creating and publishing engaging content (posts, stories, short videos) for Instagram, TikTok, Facebook, LinkedIn, and YouTube, with daily activity required. The Social Media & Content Executive will handle copywriting, SEO-optimized captions, community engagement, performance tracking, and support influencer collaborations, all within the luxury hospitality sector. The hire will work closely with the digital team to align content with brand strategy and drive audience growth.
Perks & Benefits
The role offers a competitive salary and comprehensive benefits package, along with excellent training and development opportunities. While remote work details are not specified, the position is based in London with potential for global career growth within a renowned hospitality brand. The company emphasizes a supportive work environment and opportunities for personal and professional advancement.
Full Job Description
Grecotel Hotels & Resorts, the leading hotel chain in Greece, is seeking a Social Media & Content Executive to join its team. At Grecotel, we believe that our people are the cornerstone of our success. We are committed to creating a supportive and inspiring work environment, offering opportunities for personal and professional growth. By joining our team, you will be part of a renowned hospitality brand that is dedicated to delivering luxury accommodations and unforgettable experiences across Greece's most stunning destinations.ResponsibilitiesCreate engaging content (posts, stories, short-form videos) for Instagram & TikTokPublish content across all channels (Facebook, LinkedIn, YouTube), optimizing timing, formats, and trends according to briefs and brand guidelines. Consistent daily activity is required. Daily activity and consistency are requiredHandle copywriting and content editing, crafting catchy, engaging, and SEO-optimized captions that reflect the brand's tone of voice and drive audience engagementKeep up-to-date with the latest digital trends, social media features, platform updates, cultural moments, and algorithm changes. Proactively suggest creative ideas and new content formats to enable timely reactions to hype moments and maximize visibilityManage social media accounts and content calendars, ensuring content is aligned with overall strategy and campaign goalsMonitor social channels, respond to comments, and engage with the community to build brand loyalty and positive sentimentTrack and analyze performance through regular reporting, using tools provided by Digital and native platform insights to optimize strategy and contentSupport influencer and creator collaborations, with a focus on collaborative posts, story reposting, and other methods of increasing brand awareness and engagementSupport the potential launch and management of new social channels (e.g., Pinterest, Snapchat, X, Reddit), contributing to strategy and, occasionally, creative directionRequirementsStrong passion for social media platforms, with the ability to engage extensively across channels, particularly within the luxury, lifestyle, and Greece-related content space2+ years of experience in social media management and content creation, ideally within hospitality, luxury, lifestyle, or food & beverageProven content creation skills, with confidence in front of the camera (especially mobile/iPhone), and a strong eye for composition, lighting, pacing, and digital storytellingExcellent copywriting skills, with the ability to create engaging, brand-aligned, and SEO-driven captions, primarily in EnglishPrevious experience working within the luxury sectorIn-depth knowledge of Instagram, Facebook, TikTok, and their respective algorithmsHands-on experience with social media management and analytics tools (e.g., Sprout Social, Meta Business Suite, Traackr, Google tools)Basic graphic design and video editing skills; illustration skills will be appreciatedStrong organizational skills combined with flexibility, a results-driven mindset, and creative problem-solving abilitiesAbility to collaborate effectively within a team, follow brand-first guidelines, and work independently for extended periods when requiredBenefitsCompetitive Salary, wages, and a comprehensive benefits packageExcellent Training and Development opportunitiesOpportunities to build a successful career with global imprintPlease mention the word **HARMONIZE** and tag ROjox when applying to show you read the job post completely (#ROjox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.