Social Content Lead
Role Overview
As Social Content Lead at KAST, you will own the creative direction for Instagram and TikTok, developing content, campaigns, and recurring formats to grow the brand. You'll lead creative production, manage a network of creators and partners, and collaborate cross-functionally to turn product launches and trends into compelling social content. This is a senior-level role requiring 5+ years of experience, focused on building a cult brand through distinctive, culturally relevant storytelling.
Perks & Benefits
This role offers high ownership and the opportunity to shape a brand's social presence from scratch. While not explicitly remote, it's based in New York, implying potential for hybrid or in-office work. You'll work closely with Brand, Growth, Product, and Community teams, with opportunities for creative experimentation and performance-driven growth.
Full Job Description
Department: Marketing & CommunicationsLocation: New YorkDescriptionWe're looking for a creative leader to make KAST a cult brand.You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.What You’ll Be DoingOwn the creative direction for KAST's Instagram and TikTokDevelop social content, campaigns, and recurring formats that grow the brandLead creative concepts for short-form video, creator content, product launches, and brand storytellingBuild and manage a network of creators, videographers, editors, and creative partnersDirect creative production and maintain a high bar for quality across all contentPartner cross-functionally to turn product launches, trends, and community moments into compelling social contentUse performance insights to continuously improve creative output while maintaining a premium brandWhat You'll Bring5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)Proven success building or scaling Instagram and TikTok for a consumer-facing brandOutstanding portfolio of social-first creative work, especially short-form videoDeep understanding of social platforms, creator culture, and platform-native storytellingStrong creative taste with the ability to balance brand consistency and experimentationExperience leading creative production and collaborating across design, marketing, and product teamsExcellent communication skills and a high-ownership mindset in fast-paced environmentsPlease mention the word **THRIVE** and tag RMmEwMTo0Zjk6YzAxMzo3ZjU5Ojox when applying to show you read the job post completely (#RMmEwMTo0Zjk6YzAxMzo3ZjU5Ojox). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
Similar jobs
Found 1 similar job