Senior Social Media Manager
Role Overview
This senior-level role involves owning and optimizing social media strategy for follower acquisition and conversion across major platforms like Twitter/X, Meta, TikTok, Reddit, and LinkedIn. Day-to-day responsibilities include running narrative campaigns, producing content, engaging with the community, and analyzing performance metrics. The hire will work cross-functionally with marketing, product, and engineering teams to drive growth in a fast-paced, test-and-learn environment.
Perks & Benefits
The role offers a competitive salary, equity, and benefits including health, dental, vision, and life insurance, along with a 401(k) match. It provides an autonomous work environment with flexible time off, monthly wellness stipends, and in-office setup reimbursement. While remote-friendly, there is an in-office requirement of three days a week in Foster City, CA, suggesting a hybrid setup with some time zone flexibility.
Full Job Description
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
We're looking for a highly strategic and data-driven Head of Social Media to own and optimize our social media follower acquisition and conversion across Replit's mobile app and website properties. As the first Head of Social Media hire focused on our community conversion and activations, you'll work directly with our Head of Marketing and collaborate closely with GTM, Product, Engineering, Support, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 across all major Social Channels: Twitter/X, Meta (Facebook/IG), TikTok, Reddit, and LinkedIn.
What You'll Do
Own social strategy: define voice, content pillars, channels, cadence, and growth loops (reply strategy, quote-tweet patterns, meme language, distribution tactics)
Run narrative campaigns: execute launches and multi-week arcs (product, research, ecosystem, partnerships) with clear goals and measurable outputs
Community engagement: be in the trenches: replies, quote tweets, relationship-building with major accounts, builders, and media
Content production: write punchy posts, threads, memes, and explainer content that makes complex ideas legible and exciting
Cross-functional coordination: align with marketing, comms, product, sales, engineer, and legal to ensure accuracy, timing, and risk control
Analytics + iteration: track performance (impressions, engagement rate, follower growth, clickthrough, sentiment) and adjust weekly
Influencer and ecosystem relationships: identify, engage, and where appropriate, hire influencers and key voices to extend our reach
Rapid response + issues management: monitor AI narratives; respond quickly to FUD (social media: fear, uncertainty, doubt) and misinformation; coordinate internally on sensitive topics
Required Skills & Experience
5+ years of Social Media experience at high growth companies
Comfortable operating in ambiguity and moving fast with imperfect information
AI-native with a demonstrated track record of growing accounts (personal or brand) in the AI or B2C tech space; you have a portfolio and we can see your work
Elite copywriting: concise, witty, incisive: you can do memes without being cringe; we're not embarrassed by how you write
Strong instincts for timing, tone, and narrative
Deep understanding of AI tools and agentic content workflows
Genuinely curious about agentic AI tools and actively using them to scale your own output
Comfort with X/Twitter, Reddit organic activation, LinkedIn, TikTok and Instagram
Bonus Qualifications
Short form video content creation experience
Significant social media following
Replit builder
Existing relationships with AI influencers, journalists, podcasters, or community leaders
Experience at a B2C tech or early-stage startup: you know what it means to build with constraints and high stakes
Based in or able to relocate to San Francisco Bay Area
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.
Full-Time Employee Benefits Include:
💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🚗 Commuter Benefits
📱 Monthly Wellness Stipend
🧑💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
☕ In Office Amenities
Want to learn more about what we are up to?
Meet the Replit Agent
Replit: Make an app for that
Replit Blog
Amjad TED Talk
Interviewing + Culture at Replit
Operating Principles
Reasons not to work at Replit
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
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