Senior Paid Media Strategist
Role Overview
This senior-level role involves leading paid media strategy, execution, and optimization across platforms like Google Ads and Meta for multiple client brands, driving measurable growth in pipeline and revenue. Day-to-day responsibilities include managing campaigns, analyzing performance, collaborating with creative teams, and communicating with clients. The hire will have a significant impact on client acquisition efficiency and campaign scalability in an agency or multi-client environment.
Perks & Benefits
The job is fully remote with a worldwide location, offering flexibility in work setup and no strict time zone requirements. Career growth is highlighted with a clear path to Paid Media Director, including increased leadership and innovation opportunities. The role implies a collaborative culture through partnerships with creative teams and client interactions, supported by tools like Asana for project management.
Full Job Description
Headquarters: Sacramento URL: http://www.advntgy.com
Role Overview The Senior Paid Media Strategist leads the strategy, execution, and performance of paid acquisition campaigns across multiple client brands, driving measurable growth in pipeline, revenue, and customer acquisition efficiency. This role requires deep expertise across major paid platforms and the ability to translate business objectives into high-performing, scalable campaign strategies. For highly qualified candidates this role has a clear path to Paid Media Director, with increasing ownership over team leadership, process development, and channel innovation. Key Responsibilities Paid Media Strategy & Execution
Develop and execute paid media strategies aligned to client business goals and revenue targets Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and other key platforms Design full-funnel strategies across prospecting, retargeting, and conversion optimization Lead budget allocation decisions to maximize ROAS and CAC efficiency
Campaign Optimization & Performance
Analyze campaign performance and continuously optimize toward KPIs (CPL, CPA, ROAS, pipeline) Conduct structured testing across creatives, audiences, bidding strategies, and landing pages Identify scaling opportunities and proactively adjust strategies based on performance trends
Creative & Funnel Strategy
Partner with creative teams to develop high-performing ad concepts, messaging, and offers Collaborate on landing page strategy and CRO to improve conversion rates Ensure alignment between ad messaging, user intent, and post-click experience
Analytics & Reporting
Translate performance data into clear, actionable insights for clients and internal teams Build and maintain dashboards tied to business outcomes, not just platform metrics Connect paid media performance to CRM and pipeline metrics where possible
Client & Project Leadership
Lead client communication, strategy discussions, and performance reviews Maintain strong project management practices across multiple accounts (Asana, internal workflows) Set quality standards and ensure consistent execution across campaigns
Qualifications Required
5+ years of experience in paid media strategy, ideally in an agency or multi-client environment Proven track record managing and scaling campaigns across B2B and B2C environments Experience working across SaaS, ecommerce, and/or multi-location service businesses Strong analytical mindset with ability to connect marketing performance to revenue outcomes Excellent communication skills with ability to present strategy and performance to clients Highly organized with strong attention to detail and low tolerance for poor execution
Tools & Technology Experience with major paid platforms (Google Ads, Meta, LinkedIn), analytics tools (GA4, Looker Studio), and reporting platforms. Comfortable leveraging AI tools to improve efficiency in research, creative iteration, and optimization while maintaining high-quality strategic output. Project management through Asana. Application Requirements Applicants should submit:
Examples of paid media work (campaign strategy, performance reports, or case studies in ENGLISH only) A short 1 2 minute recording explaining a campaign they scaled successfully, including what worked, what didn t, and what they would do differently You can submit those including your resume to epak@advntgy.com
To apply: https://weworkremotely.com/remote-jobs/advantagy-senior-paid-media-strategist
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