Senior Marketing Specialist (Growth & Conversion) (100% Remote – Chicago Area Preferred)
Role Overview
The Senior Marketing Specialist will design and optimize email marketing campaigns, develop engaging landing pages, and create digital content to drive growth for WIN Home Inspection. This senior-level position involves collaboration within a full-stack marketing team, allowing the specialist to take ownership of projects and make a measurable impact on attracting new franchisees and clients.
Perks & Benefits
This 100% remote position offers the flexibility to work from anywhere, with a preference for candidates in the Chicago area. Employees benefit from competitive pay, health/dental/vision insurance, a 401(k) plan with matching, generous PTO, paid parental leave, and opportunities for ongoing professional development. The team culture emphasizes collaboration, learning, and rapid experimentation.
Full Job Description
Headquarters: Chicago URL: http://wini.com
Job Description for Senior Marketing Specialist (Growth & Conversion) (100% Remote Chicago Area Preferred): We re hiring a Senior Marketing Specialist to build and optimize campaigns that drive our growth. = In this role, you ll create high-performing email campaigns, landing pages, and digital content that help us attract new franchisees and clients. This is a hands-on role for someone who takes ownership, thrives on measurable results, and wants to see their work directly impact growth. What makes this role unique is the team environment you ll be stepping into. We have a full-stack marketing team in-house, including experts in SEO, paid media, design, and analytics. That means you ll have the support to move quickly, adapt, and experiment while also learning and growing alongside talented teammates. You ll own your channels, but you ll never be isolated. = What You ll Do =
Design, build, and optimize email marketing campaigns that engage and convert. Develop landing pages and web content that resonate with prospects and drive leads. Continuously refine campaigns through A/B testing, analytics, and conversion tracking. Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform. Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results. Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward. Report on campaign performance with clear recommendations for improvement.
What We re Looking For =
3 6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content. Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization. Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar). Experience with website CMS tools (WordPress, Webflow, or similar). Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.). Exceptional writing and editing skills persuasive, clear, and engaging. Competitive, proactive, and wired to show measurable results. Bonus: experience marketing in a franchise or B2B services environment.
Why Join Us =
Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house. Ability to pivot quickly, test new ideas faster, and accelerate learning. Be part of a growing, entrepreneurial company where marketing is central to growth. 100% remote (Chicago preferred).
Benefits include: = competitive pay, < health/dental/vision insurance, = 401(k) with match, <4 generous PTO and holidays, =v paid parental leave, = ongoing professional development.
To apply: https://weworkremotely.com/remote-jobs/win-home-inspection-senior-marketing-specialist-growth-conversion-100-remote-chicago-area-preferred
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