Senior Field Marketing Manager

Company overview

LucidLink is a fast-growing startup on a mission to make data instantly and securely accessible from everywhere. As remote and hybrid work has become the new normal, our cloud-based technology enables teams to instantly access files and collaborate from anywhere in a familiar format that works like a local hard drive.

LucidLink’s solution is designed for workflows involving huge files, massive data sets and real-time collaboration. Our customers include the world’s most creative companies like Paramount, Warner Brothers, Epic Games, Spotify, A+E and Netflix. We were founded in 2016 by storage industry experts and support over one billion customer files across more than 40+ countries. LucidLink is headquartered in San Francisco, California, has an engineering office in Sofia, Bulgaria, and remote employees across North America, Europe, and Australia.

Reasons to join LucidLink:

• Tackle big challenges: You’ll have the chance to solve complex, high-stakes problems that redefine how teams collaborate globally. By starting with the Media & Entertainment industry and expanding into data-intensive sectors, you’ll gain deep insight into cutting-edge technologies and play a role in shaping the future of global workflows.

• Values-led culture: Our values don’t just exist on paper—they guide every decision and interaction. You’ll thrive in an environment where integrity, innovation, and empathy are at the core of how we operate, empowering you to grow personally and professionally.

• Hypergrowth journey: Joining a company with rapid growth means unparalleled opportunities for advancement, learning, and being part of an exciting journey toward unicorn status. You’ll experience the adrenaline of startup speed combined with the satisfaction of building something truly impactful.

• Immediate impact: At LucidLink, your work will matter—immediately. You’ll be part of a tight-knit team of 230+ builders working at startup speed, where your ideas and actions will create tangible, exponential results that contribute to our collective success.

• Comprehensive benefits: We believe in investing in our people. With flexible PTO, a competitive salary, stock options, and full health coverage, you’ll feel supported both professionally and personally while enjoying a strong work-life balance.

The Opportunity:

LucidLink is scaling, and we need a Senior Field Marketing Manager who doesn’t just "run events" but builds a revenue machine. You will be the face of LucidLink at every event—from the chaos of NAB to the intimacy of a bespoke dinner with a CMO.

Key Responsibilities

• Own and execute the regional field marketing strategy aligned to pipeline, revenue, and territory goals.

• Partner closely with Sales and Account Executives through regular planning cadences to identify opportunities, build joint account plans, and drive account-based marketing (ABM) programs.

• Plan and execute high-impact field programs and events — including trade shows, executive roundtables, roadshows, and customer experiences — delivering 8–10 events per quarter.

• Drive measurable pipeline generation and maximize ROI from strategic industry events through strong execution, follow-up, and attribution.

• Collaborate cross-functionally with Product Marketing, Growth, Content, Brand, and Digital teams to deliver integrated campaigns and consistent messaging.

• Own field marketing KPIs, reporting, attribution, and program optimization using Salesforce, Marketo, and related tools.

• Manage the field marketing budget, vendor relationships, and operational execution to ensure scalable, high-quality program delivery.

• Travel as needed to lead events, strengthen sales partnerships, and support regional growth initiatives.

Required Qualifications

• 7–10 years of experience in B2B SaaS marketing, with a strong focus on field marketing, demand generation, or regional marketing.

• Proven track record of driving measurable pipeline growth through events, integrated campaigns, and account-based marketing (ABM) programs.

• Experience partnering closely with enterprise or mid-market Sales teams and influencing senior sales stakeholders.

• Strong field marketing expertise, with the ability to own strategy, execution, and optimization — not just event logistics.

• Analytical and data-driven mindset, with experience using Salesforce, Marketo, and related tools to measure performance and optimize ROI.

• Highly organized and execution-oriented, with strong project management and cross-functional collaboration skills.

• Comfortable operating in fast-paced, high-growth environments with a hands-on, resourceful, and “figure it out” mentality.

• Experience in Media & Entertainment, creative tools, cloud infrastructure, or related industries is a plus.

• Ability to leverage AI tools and automation to improve marketing efficiency and execution

This role is NOT for you if:

• You prefer focusing primarily on event coordination and brand visibility rather than pipeline generation and revenue impact.

• You thrive best in large, highly structured organizations with extensive resources and specialized support teams.

• You prefer working within clearly defined lanes rather than collaborating cross-functionally across Sales, Marketing, and other teams.

• You’re uncomfortable adapting quickly to changing priorities or evolving business and sales needs

Interview Plan

1. Initial Recruiter Screen: A conversational introduction focused on your background, communication style, motivations, and startup fit.

2. Hiring Manager Interview: A deeper discussion around field marketing strategy, sales alignment, pipeline generation, and program execution.

3. Cross-Functional Interview: A collaborative conversation focused on teamwork, communication, and how you partner across functions.

4. Sales Leadership Interviews: Discussions with Sales leaders around ABM, territory alignment, execution, and operating with urgency.

5. Final Conversation: A final alignment discussion focused on long-term growth, leadership expectations, and overall fit.